grace & garbo - brochure 20x20 (final artwork)
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In every area of human Endeavour there comes a time when things completely evolve. When
an entirely new set of principles and technologies emerge that suddenly change everything.
Such a breath-taking change occurred in the fashion world when Coco Chanel appeared. What
used to be simple ‘couture’ or needlework, suddenly became ‘haute couture’ and high fashion
as we understand it today, was born. Seemingly overnight, there was an electricity, an
excitement and an elegance that liberated women from the stiff, uncomfortable Victorian Age.
There probably were dress designers before Coco Chanel, but today, no-one remembers who
they were or what they did.
Finally, the same kind of game-changing evolution has come to the luxury branding industry.
Grace & Garbo are now introducing the art and the science of Eleganceering - and nothing
will ever be the same again.
The history of luxury lifestyle branding begins now.
Everything that came before is suddenly unimportant.
Rahma Himid, the founder of Grace & Garbo, and the creator of ELEGANCEERING, worked
for many years in top lifestyle branding companies. She learned and practiced and improved
upon virtually every aspect of the branding process, to bring order to what has always been
a chaotic business. Her ultimate quest - to ensure that every client would have access to a set
of proven techniques and technologies to provide maximum focus and enhancement for their
brands.
The result is Eleganceering. An entire �eld of disparate specialties sculpted into one elegant
and powerful discipline to take the guesswork out of branding.
Welome to Grace & Garbo. Eleganceers.
The new synonym for style.
THE BIRTH OF THE ELEGANCEER
“The term ‘Eleganceers’ says it all. If we have to explain it, you’ll never understand.” Says Himid.
After years of building many brands and personalities into household names in the heady world of
high end luxury branding, Grace & Garbo has �nally focused its laser-like attention and proven
expertise onto its own brand.
To put the magic into words, Rahma Himid, G&G’s stylish founder, has created the term
Eleganceers, to de�ne who Grace & Garbo are, and how they combine 1920’s sumptuous glam with
today’s fast paced high tech chic to create the sorcery that has been propelling client brands into
the stratosphere.
To celebrate this exciting new re-birth, Grace & Garbo will be moving to sumptuousnew expanded
premises with even more unique services on offer.
Grace & Garbo and its Eleganceers create Bespoke Campaigns for emerging companies, brands
and individuals and, over time, build them, step by step, into a Class of One.
Grace & Garbo’s Bespoke Campaigns work within the signature disciplines of Eleganceering and
utilize in house G&G departments like Media Liaison (Classic PR) and Miracle Management, (Event
Organization) to create a smooth new road to branding success.
THE MISSIONTo apply the practical science of elegance
to every client, every brand and every
project. To provide a personal team of
Grace & Garbo Eleganceers who will
create an overall bespoke campaign and
meticulously engineer each and every
brand into a Class of One. To boldly take
each brand to a level of success, where
few luxury brands have ever been before.
THE VISIONTo share, to promote and to apply the
principles of Eleganceering world wide,
in order to let every man, woman and
child enjoy a more elegant lifestyle.
Thereby bene�ting every individual,
every corporation and ultimately the
entire planet itself.
THE INTEGRITYThere is always a refreshing simplicity to
elegance. Yet it never occurs by accident.
Even in nature, a great deal of practical
science and technology is required to
engineer that simplicity.
Grace & Garbo will concentrate on each
and every seemingly insigni�cant detail
in order to ensure that the Eleganceering
of your brand will appear to be easily and
seamlessly achieved as if it happened in
nature.
THE COMMUNITYCorporate Social Responsibility forms an integral part of Grace & Garbo. It is a discipline of
on-going generosity which is encouraged throughout our own company, our client’s compa-
nies and all of our campaigns.
The Grace & Garbo Foundation was created to assist established charity organizations by
developing awareness campaigns, fund raising initiatives and inspirational seminars as well as
organizing collection exercises.
As a part of our CSR commitment Grace & Garbo has selected a very worthy international char-
ity organization to support - BGIA (Black Girls Ignite Africa Inc) - and will be working closely to
develop programs that empower and inspire girls and women in countries like Ghana, Kenya,
Nigeria and Tanzania. Through micro-�nancing projects, education campaigns and feeding
programs, Grace & Garbo will work hand in hand with BGIA in a bid to eradicate illiteracy,
poverty and hunger in Africa.
They say, in Africa; “women hold up
the sky” so we feel that it is our
duty and our responsibility to help
provide opportunities and drive
change, so every African girl can
proudly and con�dently hold up
her part of that sky. Thereby making
the world a far better place.
THE DISCIPLINESIn the logical, practical world of engineering, a solution is considered elegant if it solves
multiple problems at once, especially problems not thought to be inter-related.
Grace & Garbo’s unique Eleganceeering provides just that kind of elegant engineering
solution bringing together all the seemingly separate aspects of lifestyle branding under one
roof.
The exquisite roof of Grace & Garbo.
THE BESPOKE CAMPAIGNSOur Big Picture Department at Grace & Garbo will assign a team of Senior Eleganceers to carefully
custom tailor a fully integrated, multimedia, multi-directional campaign to your speci�c needs.
Suddenly, your brand will be clothed and appear everywhere, in a stylish new form �tting manner
which will generate the exact kind of attention you need.
MEDIA LIAISONOur exclusive Public Relations Emporio, the strong foundation of
Grace & Garbo, is part of a vast network which includes thou-
sands of associates, partners and contacts in every corner of the
world. Our Eleganceers will show you how to immediately take
advantage of that network, to emerge into the spotlight, trium-
phant, and get your carefully crafted message out to the speci�c
opinion makers who need to hear it. And thereby create a lasting
impression in the high end world of fashion, beauty, lifestyle or
entertainment.
Your Media Liaison activities can take advantage of:
Media Relations
Speaker Placement
Article creation and contribution
Interview arrangement
(With attendant articles and case studies)
On-going PR opportunities
Corporate responsibility activities
Editorial Calendar Development
MIRACLE MANAGEMENTWhen you have a special occasion to celebrate or a stunning
accomplishment to enjoy, you don’t want to have a mere event.
You want a miracle. A miracle of planning; a miracle of organiza-
tion and a miracle of management that will be admired and talked
about for years. Whether it is an intimate dinner, or an interna-
tional gala, the Miracle Management arm of Grace & Garbo will
pay meticulous attention to every detail and create a miracle for
you that, to all intents and purposes, will seem like magic.
We can create the following kinds of miracles for you:
Gala Dinners
Community drives
Charity Events
Direct Consumer Communication
Corporate Entertainment
Press Conferences
Product Launches
Award Shows
Trade Shows
Seminars
TENCOMMANDMENTS 1
2 3 4
5 6 7
8 9 10
But always,thou must be
Grace & Garbo-esque
Thou shaltbe simple
Thou shaltbe stylish
Thou mustbe re�ned
Thou mustbe graceful
Thou shaltremaindigni�ed
Thou shaltstill be ef�cient
Thou mustbe beautiful
Thou shaltbe tasteful
Thou willbe eternal
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