got centerpiece? so does everyone else

[ fin fin ]

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Michael Fienen

CTO, nuCloud, LLCWriter, .eduGuruDirector of Web Marketing, Pittsburg State University

@fienenfacebook.com/michael.fienenlinkedin.com/in/fienen

[ Got Centerpiece? So Does Everyone Else. ]#heweb10 #tnt10

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[ we suck ]

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[ 3 goals ]

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[ inspire ]

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[ motivate ]

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[ innovate ]

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[ past ]

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[ dark ages ]

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[ ten years ago... ]

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[ differently ]

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[ clueless ]

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[ experimenting ]

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[ no fear ]

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[ but today... ]

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[ serious ]

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[ edge ]

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[ cool ]

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[ conform ]

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[ branding standards ]

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[ marketing identity ]

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[ hurdles ]

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[ THE REDESIGN ]

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[ >1200 sites redesigned ]

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[ since 2007 ]

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[ routine ]

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[ normalize ]

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[ dilution ]

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[ jQuery, mootools, dojo ]

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[ Blueprint, 960GS, YUI Grids ]

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[ Content Management Systems ]

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[ industry homogeny ]

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[ collaboration ]

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[ your homepage ]

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[ One Big Question ]

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[ HOW? ]

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[ notice anything? ]

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[ well done ]

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[ pretty ]

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[ no #girlsundertrees ]

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[ #girlsingrass? ]

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[ 3 categories ]

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[ visual ]

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[ informational ]

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[ storyteller ]

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[ one thing in common ]

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[ lacking ]

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[ actionable ]

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[ boring stat time ]

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[ .4% clickthroughs/month ]

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[ content strategy ]

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[ 79% can track... ]

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[ ...only 26% do... ]

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[ Marketing + PR/Comm = 89% ]

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[ ROI ]

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[ Relying On Insignificance ]

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[ effort ]

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[ SMSU.edu ]

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[ Judged Best Overall Web Site ]

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[ People's Choice Best Home Page ]

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[ Judged Best Redesign ]

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[ Best Visual Design ]

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[ magic sauce ]

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[ calls to action ]

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[ engage ]

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[ verbs ]

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[ commands ]

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[ symptom ]

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[ improve ]

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[ measure ]

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[ goals ]

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[ old conventions ]

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[ new standards ]

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[ first impressions ]

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[ thank you, you're all beautiful ]

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[ except @tonydunn ]

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[ fill out your comments! ]#heweb10 #tnt10

@fienen