gopherscout pitch deck
Post on 18-Nov-2014
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Pitch Deck
Problem
The disparity between undiscovered musicians and signed
artists on major record labels is huge. The one, single factor
causing this disparity is Exposure. Exposure = units sold.
There are two ways to gain exposure:
1. Signed with Record Label
• One in a Million shot
• A high level of exposure needed
2. Gorilla Online Marketing
• Book own shows
• Manage online presence (Youtube, Twitter, FB, etc)
• Record own albums (ex. Kickstarter artists)
Solution
The solution is Gopherscout. Gopherscout is a music radio app
that showcases unsigned musicians and empowers its
listeners to vote, critique, and share their discoveries with their
social networks. It is “Pandora meets American Idol”.
Gopherscout Features:
• High quality unsigned music
• User Voting (thumbs up and down)
• Gopherscore - (crowd-curated score; similar to a Klout score)
• Song attribute tagging
• User leveling up
• Social Integrated • Sharing
• User Following
Business Model
• Instagram route
• User traction and community is priority
• No charge to artists or users
Freemium Model
Possible Revenue Streams (if needed/future)
• Video/Audio ads between songs
• Artist fees per upload
Business Model cont.
Copyright Hack
• Unlike signed artists, unsigned artists own their music
copyrights
• Upon registration, artists must agree to waive any royalty
payments for plays on Gopherscout
• Therefore, Gopherscout will not pay DMCA license fees
• Result: a Lean Operation and higher Operating Margin
• Artists join Gopherscout for Exposure, not sales
Market
Music Streaming Market
- Pandora and Spotify dominate the market
- Difficult to enter and differentiate
Competition
1. Direct
- Myspace, Reverbnation, and Youtube - These sites host unsigned music, yet are organized as
libraries. They require users to actively search the
catalogues for unsigned music.
2. Indirect
- Pandora and Spotify - These sites offer signed music, however still compete
with Gopherscout over “User Listening Time”.
Differentiation
Delivery Model - Music consumption is a passive behavior. Users listen to
music while driving, working, exercising, cooking, etc.
- Therefore, Gopherscout will deliver music actively to user
(streaming radio) making music discovery second nature.
User Empowerment - Voting makes a difference. It creates the Gopherscore, which
validates the song/artist’s quality.
- User opinion. Users can express the “why” behind their votes
by choosing musical attributes associated to the song.
- Music appreciation is re-imagined with Gopherscout.
Social Integration - Sharing - Users can expose their music discoveries to their
social networks (Facebook, Twitter, etc).
- Following - Users can follow each other and listen to music
other’s have “liked” (ex. Simon Cowell Gopherstation).
Team
Francis Galvez - Founder / CEO
Gopherscout is Francis’ brainchild. He is a natural artist
driven by passion, spirit, and the undiscovered. A
pragmatist who embraces the process of creative
destruction; iterate and rebuild. Francis is fueled, humbled,
and inspired by music.
Quentin Garcia - Co-founder
Quentin drives the artist experience and vision for
Gopherscout. An analytical rocker that lived the unsigned
life and understands the modern musician. Quentin eats,
breathes, and dreams music.
Timeline
2 to 3 months 1 month 1 month 1 month
Check out the live demo
www.GOPHERSCOUT.com
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