google sls outsourcing by jeffrey roth

Google Search Language Specialist

Program OS with Qualitest

Jeffrey Roth September 2017

Autocomplete

Live Results

Search Console

Trends

Question Answering

Gmail & Apps Infrastructure

Net Management Systems

Cloud

Data transfer systems

Car Pool

Driving

Growth

My Account -Security

Account Recovery

Search Apps & Identity

Cloud / Networking

Waze

Crisis Response

IL R&D Center

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Proprietary + Confidential

IL R&D Center

The Challenge - Traditional Search

Challenge - Users want direct answers

Challenge - Different Surfaces

Challenge - Many Languages

Challenge - Triggering

○ Q: “is it going to rain in Tel Aviv

tomorrow?”

○ Interpretation: <intent: weather_forecast>,

<location: Tel Aviv>, <date: June 30,

2015>, <weather condition: rain>

Triggering challenges: Ambiguity

Triggering challenges: Ambiguity

Triggering challenges: Ambiguity

Triggering challenges: Ambiguity

Triggering challenges: Ambiguity

Triggering challenges: Ambiguity

No Simple Solution - Translate?

BRA (shortcut for

brazil) translated to

“bra”

Matches translated

to:

Matches

Solution - SLS - Outsources ServiceSLS - Search Language Specialist

● Domain and language knowledge

● Technical

● Strong QA traits

Solution - SLS - Outsources Service

SLS - Search Language Specialist

● 4 Teams (Israel, NY, CA, Korea)

● 60+ people

● 20+ Languages

● Managed by Qualitest

Outcome - Increase Global Coverage

Questions?

THANK YOU

“Full - Time

Job” (instead of

Full time)

“Total Gun Shots”

and “Gun Shots

on Target

instead of “Total

Shots” and Shots

on Target

UI translations requires understanding the

context and domain

UI + data