google - principle of management (pom)

THIS PROJECT IS A RESULT OF COLLECTIVE EFFORTS PUT IN BY GROUP

INTRODUCTION

• Google is a widely search engine that uses text

matching techniques to find the web pages that are

important and relevant to user’s search

• The word Google comes from the misspelling of word

googol which refers to 1 followed by 100 zeros.

• The company is running millions of server worldwide.

Larry Page

Co-Founder & President, Products

Sergey Brin

Co-Founder

HISTORY

• Google began in January 1996 as a research project

by Larry Page and Sergey Brin when they were both

PhD students at Stanford University in California.

• The Initial public offering took place on August 19,

2004, raising $1.67 billion, implying a value for the

entire corporation of $23 billion.

• The company is listed on Nasdaq and London stock

exchange

VISION AND MISSION

The Vision To make search engines so powerful they would understand

"everything in the world".

The Mission To organize the world's information and make it universally

accessible and useful.

The FocusGoogle continues to focus on innovation and on the user

experience.

• Non-traditional cross-sectional structure.

• Employees are mostly accountable to themselves.

• Encourage employees and managers to work directly with each other, instead of through more formal channels.

• Instead of setting goals for them, Google’s management helps their employees meet the objectives that the employees set for themselves.

• The structure promotes corporate transparency because employees are able to witness and contribute to the leadership function.

ORGANIZATIONAL STRUCTURE

PRODUCTS

Web SearchMaps

Ride FinderAnalyticsDirectory

Google MiniSMS

Search Mash

AdvertisingAdSenseAdWordsAudio Ads

Click-to-CallGrantsTV Ads

Standalone ApplicationsAdWords EditorGmail Notifier

Hello PackPhoto Screensaver

PicasaSecure Access

GTalkSketchUp

Desktop ExtensionBlogger Web Comments

Browser SyncDashboard Widgets

Send to PhoneToolbar

Communication & publishing

3D WarehouseBlogger

Calendar, Docs& SpreadsheetsGmail, Orkut

YouTubeReader

Mobile ProductsBlogger Mobile

CalendarGmailNews

iGoogleReader

Maps Mobile

COMPETITIVE ZONE

• Most famous work environments in the world.

• Flexible work time and bonuses.• Facilitate a work environment that

caters to innovation.• Common café for all employees.

MOTIVATION

SWOT ANALYSIS

• Brand equity

• User friendly

• The most efficient

search engine

• Wide range

offerings

• Different Languages

• All the products not

known to the

consumers

• Over dependence on

contextual advertising

for revenue

• Differentiate between

content

STRENGTHS WEAKNESSES

• Search continues…

• Today is the world of

computer literacy

• Mobile technologies add

another opportunity.

• Cheaper global

telecommunication costs

open new markets

• Legal issues about

information stores

• Threats from core

competitors (developing

search engine)

• Changing user preferences

OPPORTUNITIES THREATS

SUPPLIER POWER: LOW• Supplier concentration is low

BUYER POWER: STRONG• Product differentiation is low• Users of search tool are becoming more sophisticated &

demanding other services are also free

BARRIER TO ENTERY- MODERATE• Entry barriers due to brand identity & scales is high

PORTERS FIVE FORCE MODEL

COMPETETIVE RIVARLY: MODERATE• Product differentiation is low• Few players relatively small size industry growing at

rapid pace• No rules and regulation• Switching cost is zero• Brand identity

THREAT OF SUBSTITUTION- LOW• Switching cost is low• Technology require extremely skilled staffs• Users are demanding more services & complexity

MILESTONES• 1998 -- Google named Top Search Engine

And within no time, in December, Google.com topped PC Magazine’s list of top search engines on the Internet.

• 2000 -- Google supports 10 languagesApart from English, added 10 additional languages: French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian & Danish.

• 2004 -- Gmail, Orkut are bornThis was an important year for Google, as It launched Gmail on April 1, 2004 -no April Fools joke -and its own social networking website, Orkut - currently at No. 2.

• 2005 -- Google Maps, Earth, Talk, and more...Google launched Google Maps and Google Earth for navigation. This was also the year when Google Talk.

• 2006 : In 2006, Google bought YouTube.

• 2007 : Gmail for everyone, AdSense for MobileGmail was finally made available for everyone by Google - until then it was only an invitation-based email service. AdSense , support for mobile platforms. Google also acquired Postini, a crucial stepping stone for greater security for cloud-based services.

• 2011 : In a move that could transform the company yet again Google entered into an agreement to acquire the mobile phone maker Motorola Mobility for about US$12.5 billion.

TRANSITION FROM 2001-2011

• Executive change• Revenue• Profits• Employees• Products• Principal competitors• Rank among all Web sites• Companies acquired• Mobile initiative• Market share

FAILURES Google’s downloadable Web accelerator launched in

2007 had some deal breaker and privacy issues for E.g.- It prevented users from downloading videos Google axed it in 2008.

Google page creator was a tool to help users to create web page ,which were hosted on Google's server Google had to axe the product in 2008 because it concentrated more on Google sites.

Google came out with Google videos but users found it too expensive to download it.

In 2006 Google came out with Google wave an app which provided services like instant messaging and social media but users found it over complicated and failed to ride the wave