google plus talk for the chartered institute of marketing

CIM - Google+19th February 2013The Ashley Building

Stoke-on-Trent

gplus.to/outserveweb

gplus.to/philoakley

Google is No1 in

Search

Video

Smartphones/ Tablets

Online Calendars

Webmail

Mapping

Sat Nav

No1 Browser

Number 1 in Ads

Analytics

+You

+You

+You

+You

+You

SOLOMO

SOLOMO

SO

LO

MO

SOLOMO

SOCIAL

LO

MO

SOLOMO

SOCIAL

LOCATION - LOCAL

MO

SOLOMO

SOCIAL

LOCATION - LOCAL

MOBILE

War

What is Google+

Topshop Case Study #AW13

at London Fashion

Week

Google+A closer look

Google+ Profile

Action for Bloggers

•Connect Google Plus profile to your blog

<a href="https://profiles.google.com/your_ID

"rel="me">My Profile</a>

Circles

Events

Pages

Actions

•Add your Business to Google Maps

•Update all details for Google Local

•Ask for/encourage reviews

•Add photos internal/external

•Link to your website

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Actions

•Can we use Group Video Chat

•Would we like to stream live video

•Create seminar and webinar content

•Have the videos on our youtube channel

The +1 Button

Google Says

“+1 helps people discover relevant content”

“Content recommended by friends and acquaintances is often more relevant than content from strangers.”

Actions

Ifs Google is important to you?

•Add a +1 Button to your site/Blog

•Encourage people to +1

•Add a Google+ Badge to your site

•Or add the ‘Static Badge’

Google Now

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The Future

Google Glass

Thank You

gplus.to/outserveweb

gplus.to/philoakley