google mobile algorithm update - fluid advertising

Google Mobile Algorithm Update

What is the Search Engine Algorithm?

• Extremely complex, ever-changing formula, designed to help Google search users receive the best possible search results.

Panda: 1st Big Update

• High Quality sites in rankings

• Low Quality sites in rankings

Penguin: 2nd Big Update

• Incoming links are good.

• Spam links are bad!

Hummingbird: 3rd Big Update

• Google reads every word, understands what you’re searching for better.

Mobile Update

• April 21 update!

• Mobile searches are more important.

• Key focus is results optimized for mobile.

Mobile Friendly Test

Is your website mobile-friendly? Test it!

Where do I stand?

• Google has started using Mobile-friendly tags in search results.

• Users can see which sites are already optimized for mobile.

Potential Problems

• 4 Main Issues

1. Software works?

2. No zooming!

3. No side scrolling!

4. Link tapping

Are you using incompatible software?

Is text readable?

Good Text Size Bad Text Size

Is content sized to screen?

Are links too close together?

1. Make tap targets large enough to press.

2. Ensure extra space between small tap targets.

What now?

• Check the status of your site.

• Stay up on the latest mobile trends.

• Read all about the Google mobile algorithm update at www.fluid.com