google maps tips, tricks & tactics
Post on 09-May-2015
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Map CrusherGet your business found online.
Google’s Universal SearchIncludes videos, images,
videos, and maps.
Geographic Searches
Google: What’s going to be more relevant to you --a. a dentist located in Sydneyb. a dentist located in Melbourne?
IP Address
User Search: Dentist Melbourne
It gives an indication as to where you are.Through your IP address, Google will tailor the search results to your location. That way, they get to serve the user the most relevant information.
Google Places helps business get found online.
GOOGLE PLACES
It’s in prime position
Indicator ofa Google Places
listing
Map results are pushing down
the organic results below the fold.
Users don’t scroll very far down the page; hence, it’s important to get
Google Places right.
Getting Down to Business
Claim your listing (or add a new one)Claim your listing and fill out all the information needed.
Use your domain emailUse an email account under your business domain.
Use your business nameRepresent your business the way it appears offline. No funny business: which means no marketing taglines, as well as unnecessary descriptions & keywords.
Success
Use real addressUse an accurate address for your business location. Avoid placing a pin marker on a spot where your business doesn’t physically exist.
Select appropriate categoriesSelect at least one category which depicts what your business is -- not what it does or what products it sells. Save those for your description.
Load out as much info as you canImportant info such as hours, different contact details, as well photos and videos.
Verify your listingEither via phone or mail.
HOW IT LOOKS LIKE
Real Address
Domain Email
Fitting Category
Accurate Location
THE ALGORITHM
What does Google take into account
when it’s deciding on
what to serve up?
> Address & Service Areas- Where is the person searching from an IP perspective?
> Coupons- You can offer discounts to people who come to your place’s page.
> Reviews- Encourage your clients to write you one.
> Citations, Yellow Pages, Yelp, & TripAdvisor
- www.whitespark.ca/local-citation-finder/search/
Tool:Whitespark
Search:Dentist Melbourne
Citations
Claim your listing.Encourage reviews.
Build citations.
Need help? Visit:www.melbourneSEOservices.com
ACTION PLAN
Want to learn more about how your business can benefit from Google Places?
Visit:www.melbourneSEOservices.com
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