google+: critical for business success

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MarkTillison

MD

Sales & Marketing Geek

Google+ Addict

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Why Google+ is Critical To Your Online

SuccessMark Tillison

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What is Google+?

Social Landscape

Google+Market Players

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Google in The Real

World

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Google+ and

Search

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A Powerful Marketing Strategy

Google+

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Investing in Google+

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Where willyou be when

Google+ tips?

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Google+ Terminolo

gy

Google+ Terminology

Fan, follower - Follower

Like, favourite, - +1

Lists - Circles

Groups - Communities

@Mentions - +Mentions

Retweets - reshares

Hashtags - hashtags

140 chars - unlimited

Rich media

• Photos

• Photo tagging

• Animated GIFS

• Video

• Google docs and presentations

• YouTube Video

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Circles and

Circling

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A 10-minute per Day Strategy

Google+ Diet

Google+4 Week Diet

• Follow 5 new interesting and relevant accounts

• +1 5 relevant, interesting or amusing posts

• Re-share 5 relevant or interesting posts

• Comment on 5 relevant or interesting posts

• Thank new followers, say hello, start a conversation

Google+ DietWeeks 5-8• Start sharing your own content

• Comment on posts of those who are ‘G+ Stars’

• Name check G+ Stars who you are referencing or

whose opinion your would appreciate.

• Join Communities and engage there (use the 4 week

diet)

• Share content within relevant communities

Google+ DietRemember!

• Share/re-share content which is relevant to your

audience

• Keep a consistent brand personality

• To use the conventions of the platform e.g. hashtags

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