google analytics - website performance tracking and conversion fundamentals

10:00 - 10:50 am

Website Performance Tracking and Conversion Fundamentals

Presented by Terry Low of Byte Technology

Audience: Visitor Overview

Your Audience: Offline and Online

Your Audience: Offline and Online

7 41 9

Audience: Visitor Overview

What does Bounce Rate mean?

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.

Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors.

The more compelling your landing pages, the more visitors will stay on your site and convert.

You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

Bounce Rate

Audience: Visitor by Location

Population 1,347,350,000

Technology: Browser & Operating System

Audience: Mobile

Audience: Mobile

Apple said sales of the latest generation

iPad reached 3 million within the first four days on the market.

Visitor Flow

Traffic Sources

Baseline Established

New Goal: Continual Improvement Through Conversion

A conversion occurs when a visitor reaches a goal.

There are three kinds of goals:

1. URL Destination goals2. Time on Site goals3. Pages per Visit goals.

Conversion

A conversion occurs when a visitor reaches a goal.

There are three kinds of goals: URL Destination goals, Time on Site goals, and Pages per Visit goals.

URL Destination goals

A URL Destination goal is a page that visitors see once they have completed an activity. For an account sign-up, this might be the “Thank You for signing up” page. For a purchase, this might be the receipt page. A URL Destination goal triggers a conversion when a visitor views the specified page.

Conversion

Visitor Flow

A conversion occurs when a visitor reaches a goal.

There are three kinds of goals: URL Destination goals, Time on Site goals, and Pages per Visit goals.

Time on Site goals

A Time on Site goal is a time threshold that you define. When a visitor spends more or less time on your site than the threshold you specify, a conversion is triggered.

From Slide 6 - The more compelling your landing pages, the more visitors will stay on your site and convert.

Conversion

Audience: New vs Returning

A conversion occurs when a visitor reaches a goal. There are three kinds of goals: URL Destination goals, Time on Site goals, and Pages per Visit goals.

Pages per Visit

A Pages per Visit goal allows you to define a pages viewed threshold. When a visitor views more pages --or fewer pages --than the threshold you've set, a conversion is triggered.

Conversion

Traffic Sources

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Presenter: Terry Low of Byte Technology