google analytics - charleston web afternoon - october 2014

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Next steps with Google Analytics

Tina Arnoldi

360InternetStrategy.com

Twitter: tinaarnoldi YouTube: tinaarnoldi

Slideshare: tinaarnoldi

Charleston Web Afternoon October 4th, 2014

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Today’s agenda

• Analytics.gs

• Event Tracking & Virtual Pageviews

• Getting keyword data

• Regular Expressions

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Know which version it is

In the code near the UA number, it will have “ga.js” for Classic tracking and “analytics.js” for Universal tracking.

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Analytics.js • Referral exclusion list (self-referrals)

• Site owner generated User IDs

• Offline Data

• Session timeout (without coding)

• Custom dimensions and metrics

• Device Overlap report

• Event Tracking

– from onClick=”gaq.push to onclick=”ga

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Event Tracking

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Is the user action similar to the experience of a new page?

Yes No

Virtual pageviews Event Tracking

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Event Tracking

See how people interact with your site

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Event Tracking - Categories

–Types of interactions, such as videos

OR

–More specific - Training videos, Sales videos

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Event Tracking - Actions

–Click or Click Button

–View or View video A, View video B

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Event Tracking - Labels

–Optional

–Ex. Video Title

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Virtual Pageviews

• “Track clicks from users that do not lead to actual website pages on your site”

• Equivalent to generating a new page

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When to use Virtual Pageviews

• A website has a one-page checkout process, meaning the URL does not change after visitors make a purchase.

• User wants to track the steps in a goal flow and these are not built-in as regular pageviews.

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Which is better?

It depends

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I’m bringing data back

Data

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Webmaster Tools

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Regular Expressions

•| (below the backspace)

•Example: This|That

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Category1|Category2|Category3

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Category1|Category2|Category3

Goal: - Dashboard with social media channel used to share any content Problem: - Event Label used for social media channels and category content

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Category 1 532

Category 2 234

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Category1|category1

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Category1|category1

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Um, what?

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Let’s Review

• Analytics.gs

• Event Tracking & Virtual Pageviews

• Getting keyword data

• Regular Expressions

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Next steps with Google Analytics

Tina Arnoldi

360InternetStrategy.com

Free webinar: Monday, October 20th, 12pm

Twitter: tinaarnoldi YouTube: tinaarnoldi

Slideshare: tinaarnoldi

Charleston Web Afternoon October 4th, 2014