google analytic for mobile applications
Post on 17-Jul-2015
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An overview
oPlay Store Campaign
oOptimizing User Experience
oApp Crashes and Exception
oSocial Interaction
oWhat user focus on?
oScreens
Play Store Campaign
How people found your app in the Play Store (Play App or website).
How many downloaded.
How many opened after download.
User location.
Active user
New user
Total app installations.
Session,OS,versions
Limitation of IOS
How people found your app in the Play Store (Play App or website).
How many opened after download.
Total app installations.
The things which related to the app store
Optimizing User Experience
1. Users flow through the app.
2. How they engage with our content.
3. Where are users leaving the app?
4. Top Active Screen and versions
5. How do users behave differently depending on operating system, language, etc.?
6. Where they are coming from?
Optimizing User Experience
App Behavior Flow
1. where they drop off?2. how they reach specific screens, in what order.
App Crashes And Exceptions
1. What is the exception?
2. What is the impact of the exception?
3. Where/when is it occurring within our app?
4. On what devices, operating systems, app versions?
What user Should we Focus on?
•Session durations•Loyalty
The data indicates that repeat-users and users who engage with our app for longer periods of time .
What OS/Features Should We Focus On?
1. Where do we get the most bang for our buck?2. Devices and Network Overview.
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