google

Google’s Mission

3

Organize the world's information and make it universally accessible and useful

history• Google Inc. Type Public

• Industry: InternetComputer software

• Founded Menlo Park, California(4 September 1998)• Founder(s) Sergey Brin

Larry Page• Headquarters 1600 Amphitheatre Parkway, Mountain View,

California,United States • Area served Worldwide • Key people Larry Page

(Co-Founder and CEO)

Sergey Brin and Larry Page

Google Evolution

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1995 1998 2000 2003 20052004 2006

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Core Search Ads Monetization Communications Collaboration ?

The Vision To make search engines so powerful they would

understand "everything in the world".

The Mission To organize the world's information and make it

universally accessible and useful.

The Focus Google continues to focus on innovation and on the

user experience.

Financing and initial public offering

• The first funding for Google as a company was secured on August 1998 in the form of a $100,000 USD contribution from Andy Bechtolsheim, co-founder of Sun Microsystems, given to a corporation which did not yet exist.

• On June 7, 1999, a round of equity funding totalling $25 million was announced; the major investors being rival venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital.

• While Google still needed a lot of funding for their further expansion, Brin and Page were hesitant to take the company public even though that would basically solve most of their financial issues. They were not ready to give up their control over Google. After borrowing the $25 million venture capital money from Kleiner Perkins Caufield & Byers and Sequoia Capital, Sequoia forced Brin and Page to hire a CEO or else they would take back that borrowed $12.5 million. Finally, Brin and Page gave in and hired Eric Schmidt as Google’s first CEO in March 2001 and the company went public three years later.

Share prices of GOOGLE

• last trade :550.16• Trade Time :11:07AM EDT• Change :6.98 (1.29%)• Previous Close:543.18• Open :547.51• Bid :550.00 x 300• Ask :550.17 x 100• 1y Target Est :723.39• Day's Range: 544.63 - 551.33• Market Cap: 177.64B

The Industry Stats

Global Market Share in Search

Total search in year 2006 99.57 BnGoogle is doing 138.1 Mn search per day

Country Analysis

Country Users (Mn) Usage Growth (2000-2007)

US 210.00 120.80%

China 162.00 620.00%

Japan 86.30 83.30%

India 42.00 740.00%

Brazil 39.15 682.8%

World 1173.00 225.00%

Google’s Global Presence

•21 countries at present

BENCHMARKS

Google Products (>60)

Standalone Applications

AdWords EditorGmail Notifier

Hello PackPhoto Screensaver

PicasaSecure Access

GTalkSketchUp

Desktop ExtensionBlogger Web Comments

Browser SyncDashboard Widgets

Send to PhoneToolbar

Communication & publishing

3D WarehouseBlogger

Calendar, Docs& Spreadsheets

DodgeballFeedBurner

Gmail, OrkutYouTubeReader

Mobile ProductsBlogger Mobile

CalendarGmailNews

iGoogleReader

Maps Mobile

Web SearchMaps

Ride FinderAnalyticsDirectory

Google MiniSMS

Search Mash

AdvertisingAdSenseAdWordsAudio Ads

Click-to-CallGrantsTV Ads

Android (operating system)

• Android is an operating system for mobile devices such as smartphones and tablet computers. It is developed by the Open Handset Alliance led by Google.

• Google purchased the initial developer of the software, Android Inc., in 2005. The unveiling of the Android distribution on November 5, 2007 was announced with the founding of the Open Handset Alliance, a consortium of 84 hardware, software, and telecommunication companies devoted to advancing open standards for mobile devices. Google released most of the Android code under the Apache License, a free software license. The Android Open Source Project (AOSP) is tasked with the maintenance and further development of Android.

G-MAIL• Gmail is a free, advertising-supported email service provided by Google.

Users may access Gmail as secure webmail.• Gmail was a project started by Google developer Paul Buchheit several

years before it was announced to the public. Initially the e-mail client was available for use only by Google employees internally. Google announced Gmail to the public on April 1, 2004. IMAP support was added on October 24, 2007.

• Gmail was ranked second in PC World's "100 Best Products of 2005", behind Mozilla Firefox. Gmail also won 'Honorable Mention' in the Bottom Line Design Awards 2005.In September 2006,Forbes magazine declared Gmail as the best webmail.In November 2006, Gmail received PC World's 4 star rating.

Google Earth

• Google Earth is a virtual globe, map and geographical information program that was originally called EarthViewer 3D, and was created by Keyhole, Inc, a Central Intelligence Agency (CIA) funded company acquired by Google in 2004.

• It maps the Earth by the superimposition of images obtained from satellite imagery, aerial photography and GIS 3D globe.

• It was available under three different licenses, two currently: Google Earth, a free version with limited function; Google Earth Plus (discontinued), which included additional features; and Google Earth Pro , which is intended for commercial use.

Google Chrome

• Google Chrome is a web browser• developed by google that uses the • WebKit layout engine. • It was first released as a beta version for• Microsoft Windows on September 2, 2008, • and the public stable release was on • December 11, 2008. • The name is derived from the graphical user interface frame, or "chrome",

of web browsers. As of August 2011.• Chrome is the third most widely used browser with 23.16%

worldwide usage share of web browsers, according to StatCounter.

Youtube

• YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, share and view videos

• YouTube began as a venture-funded technology startup, primarily from a $11.5 million investment by Sequoia Capital between November 2005 and April 2006.YouTube's early headquarters were situated above a pizzeria and Japanese restaurant in San Mateo, California.The domain name www.youtube.com was activated on February 14, 2005, and the website was developed over the subsequent months

• he first YouTube video was entitled Me at the zoo, and shows founder Karim at the San Diego Zoo. The video was uploaded on April 23, 2005, and can still be viewed on the site

• The company is based in San Bruno, California, and uses Adobe Flash Video and HTML technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, VEVO, Hulu, and other organizations offer some of their material via the site, as part of the YouTube partnership program

Google plus• Google+, a social network operated by• Google, Inc., launched on June 28th, 2011 • with integrations across a number of • Google products, including Buzz and Profiles.• One key element of Google+ is a focus on targeted sharing

within subsets of your social group, which are what Google calls Circles. Circles are simply small groups of people that you can share to, each with names like friends, family, classmates and co-workers.

• Also within Google+, Google has created a section specifically for viewing, managing and editing multimedia.

Competitive Landscape

Search

Competitive Landscape

Advertising

Competitive Landscape

Video Blogging

Competitive Landscape

Social Networking

Top Competitors

RIVALS OF GOOGLE:

APPLE• Apple-Being from partners to rivals, Apple is one of the toughest opponents for

Google in the year 2010. Today, Apple and Google have been locking their horns in the field of Smartphone, Mobile App Store, OS, Mobile Ad, and Online Music and so on.

MICROSOFT• Microsoft-Microsoft has one of the most dominant impact in the IT industry. So

without a doubt it is Google’s biggest adversary in 2010 and these two giants will be locking their horns for market supremacy in areas such as search&collaboration

FACEBOOK• Facebook, probably the most popular stuff in the internet right now, has

attracted 350 million active users in just six years and is subject of interest for the guys at Google too. In 2010, Google and Facebook rivalry is likely to heat up based on question that about the way people will find their information in future.

Google Identifies Top 2• Primary competitors - Microsoft and Yahoo! Inc.• Both Microsoft and Yahoo have more

employees than Google. – Microsoft 6 times.• Microsoft also has significantly more cash

resources.• Longer operating histories and more

established relationships with customers and end users.

• Microsoft and Yahoo also may have a greater ability to attract and retain users - because they operate Internet portals with a broad range of content products and services.