google +

SOME TH INGS FOR MARKETERS TO CONSIDER

GOOGLE +

TODAY’S AGENDA

• A brief history of Google+• Six things that make Google + special• Ten things you should do with Google +

BRIEF HISTORY OF G+

• Initially launched on 28 June 2011• By INVITATION only• Individuals only – NO

BRANDS

• Opened to EVERYONE on 20 September 2011

6 THINGS THAT MAKE GOOGLE+ SPECIAL

• Don’t fool yourself (or others) by thinking that G+ is “just another Facebook”

• It is MUCH more than that! And it’s still in its infancy!

#1 - CIRCLES

• Allows you to easily ORGANIZE your contacts, so you do not bore, or shock, certain segments with your posts.• Able to move

people to different or multiple Circles

SOME POSSIBLE CIRCLES

• LOCAL

• THOUGHT LEADERS

• COMPETITORS

• NEWS

• POTENTIAL EMPLOYEES / EMPLOYERS

• VENDORS

• CLIENTS / PROSPECTS

• PERSONAL PASSIONS

#2 - HANGOUTS

• Video conference call

#3 - WHAT’S HOT (FORMERLY CALLED “SPARKS”)

• Meet people by joining conversations• Run searches on topics that interest you• Or what is trending at the moment

• Save searches that you can refresh any time• Find posts that interest you, and add your two

cents

#4 - PHOTOS

• This feature organizes all photos from you and your circles• Photos OF you• Photos BY you• Photos from your

phone • iPhone and Android

apps for auto upload

• Your photo albums• Photos from

everyone in your circles

#5 - GAMES

• Relatively new feature• Only 39 games at this point in time• Facilitates relationship-building through

competition

#6 - SEARCH

• Google search results favor G+ users!

10 COOL THINGS YOU SHOULD DO WITH GOOGLE+

1. Craft an eye-catching mini-bio for your hovercard

2. Put a great keyword-oriented description in your introduction, all of your contact details, and links to your most important online properties

3. Use the photostrip beneath your headline to display images that best represent you & your brand

4. Create a prioritized list of suggested circles where others can place you at the top of your “About” tab

10 COOL THINGS YOU SHOULD DO WITH GOOGLE+

5. Instead of posting photos in the photostrip, consider images that provide helpful, insightful facts & figures about your industry

6. Not many of “your” people on G+ yet? Use this as opportunity to become thought leader in a space where your competitors may not yet be

7. Use G+’s unique features to give your audience something they can’t get on Facebook or Twitter

10 COOL THINGS YOU SHOULD DO WITH GOOGLE+

8. Different platform has potentially a whole new audience for you. Try new ways of presenting your content.

9. Create Circles on a micro-level to truly segment your audience – there is no limit to the number of Circles you can create to pinpoint your targets

10.Hang out! Make your customers feel special by inviting a few of them to a hang out session with your CEO or a prominent industry personality

BONUS COOL THING

• Again, with the Hangout…

• To effectively use it, get some experience by participating in some!

• If you use Chrome browser, get Hangout Canopy plugin, to see how many hangouts are currently happening. Jump in!

FINI

Thank you!!!

Chuck DennisKnowledgence Associatescdennis@knowledgence.com617-909-0176