“good strategy, bad strategy” r.p.rumelt’s critique b290

“Good Strategy, Bad Strategy”R.P.Rumelt’s critique

B290

Meanings

Word(s) Meaning

Strategic Very important

Strategic decision maker C-level manager or close

Strategically Cleverly

A strategy An ambitionA difficult goalInnovationDeterminationInspirational leadership

A contingent plan of action and resource allocations to achieve a (realistic) objective

From “Good Strategy, Bad Strategy”, R.P.Rumelt,2011

Strategy comprises…

• A diagnosis – that defines the nature of the challenge• i.e., Framing

• A guiding policy– for dealing with the challenge• Vision/mission and strategic priorities

• A set of coherent actions– Designed to carry out the guiding policy• Tasks and actions

From “Good Strategy, Bad Strategy”, R.P.Rumelt,2011

Bad Strategy…

• Fluff– Jargon, buzz words

• The elephant in the room– Failing to face up to critical problems

• Mistaking goals for strategy

From “Good Strategy, Bad Strategy”, R.P.Rumelt,2011

Panning or strategy?

Increasing uncertainty, contingencies, scope

A PLAN• Simple steps• No contingencies• “Do A, then B then

C”

A STRATEGY• A Framing• A set of goals• Enumeration of contingencies• A coherent set of actions