götgatan jam 2014 - qualitative reserach

Welcome back!Global Service Jam

Wi-Fi:TransformatorGuest

tdguest2014

#GSJam #TDJam

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SATURDAY9:00–9:15 Breakfast 9:15–10:15 The Teams Present their PinPoint

10:15–10:45 LectureQualitative research, conversation guide, interview techniques and analysis- Sofia Granefelt Laurén & Andreas Svensson, Jam Coach

10:45–13:00 TeamworkConversation guide and interviews

12:30–13:00 Lunch

13:00-13:45 Teamwork Loop 1Analysis of Loop 1

13:45–14:15 Team-to-team-feedbackPresent theme idea for another group and get feedback

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SCHEDULE

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14:15–15:00 TeamworkContinue with Loop 1

15:00–15:30 LectureIdeation, trigger material, interviews with trigger material, revise and verify concepts- Maria Björklund & Andreij Nylander, Jam Coach

15:30-18:00 Teamwork Loop 2Create trigger material and do new interviews

18:00 Dinner

18:30–20:30 Teamwork Loop 2Analysis of Loop 2

20:30–21:30 Pre-presentationThe teams pre-present their projects and gets feedback.- Erik Westerdahl, Host

e back!

Questions?

Pleace use the checklist!

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Presentation, 5 minutes per group!

Next stepQUALITATIVE RESEARCH,

CONVERSATION GUIDE, INTERVIEW TECHNIQUES

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INTE

RAKTIONER

IDÉGENERER

ING

TRIGGERM

ATERIAL

INSIKTER

HOW MIGHT WE...

When and why use qualitative

research?

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• When you whant to understand WHY they do it. • You need detailed data that explores people s

perceptions, experiences and feelings.• When you want to find out personal information.

GET AN IDEA HOW PEOPLE THINK, FEEL AND REACT?

What to think about when phrasing the

questions?

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• How do you do when...?, Tell me what...? • Start with general question to build confidence

and get s the respondent to open up.• Create questions that makes the interviewee

formulate their own answers, no ready made alternatives.

• Create questions that research the topic, not possible solutions.

• Follow up each question with when, how why?• Keep it simple

*Think about where you can find your target group?

OPEN QUESTIONS THAT ENCOURAGE STORYTELLING!

Some tips and trix when

interviewing

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• Try to understand who the person is and why they respond as they do.

• Be natural in your position on the issue.• Adapt to how much time the

interviewee has.• Dare to wait for an answer.• Play ignorant so that the interviewee

LISTEN MORE THAN YOU TALK!

Practicalities1. TAKE NOTES DURING

2. DISCUSS WHAT YOU SAW, HEARD AND INTERPRETED AFTER3. SUMMERIZE INSIGHTS, FEELINGS AND IDEAS

4. ADJUST THE QUESTIONS AS YOU GO

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