#gobeynd n - ie brochure 2012.pdf · l’oréal, coca-cola, and procter & gamble. students...

master in management

#gobeyond

QUICKFACTS

Type: Full-Time

Profile: Younggraduateswith0-2yearsofworkexperience

Length: 10months*

Intakes: FebruaryandSeptember

LanguagesofInstruction: English,SpanishorBilingual

AdmissionsPeriod: Rollingadmissionsprocess,nodeadlines

Campus: Madrid

Url: www.ie.edu/master-management

Blog: master-international.blogs.ie.edu

*OptionalBeyondBordersExperienceextendsprogramdurationbyaminimumof3months

Careers Madrid Diversity

Program Specializations Admissions

Master in Management / 3

AFEWWORDSFROMOURDEAN

Martin Boehm Associate Dean, Master in Management

The world is changing quickly and so are the challenges that tomorrow’s leaders face. In response to this development, IE Business School has designed the Master in Management as an innovative and international business program for high performing individuals. We help students develop an entrepreneurial mindset and a strong foundation of management skills to succeed in a dynamic, global, and diverse business environment.

As working across international borders increases, so does the demand for capable leaders with an international perspective. Students of the Master in Management acquire the necessary skills to be effective in an international setting through a global community on campus and a network of alumni in more than 100 countries.

In our aim to make business education as relevant as possible, we employ a host of innovative learning tools and methods that redefine how business is studied and how insights are shared. In the Master in Management, students learn through multimedia simulations, case study discussions, and interactive workshops. Learning comes from opportunities to experience what real business situations are like.

Furthermore, our goal is to foster an entrepreneurial mindset among our students. We connect theory with practice, infusing entrepreneurship education throughout our curriculum and all extra-curricular activities. Thus it is not surprising that many Master in Management students choose to start their own business upon graduation.

The Master in Management offers a host of options which allow students to personalize the program in order to maximize its benefit based on their interests, needs, and aspirations. In the Specialization Period, for instance, students can develop their expertise in Sales & Marketing, Digital Business, International Business, or Financial Management & Control. They may also choose to study the program in English, in Spanish, or a combination of both languages (bilingual format).

Finally, IE Business School is considered one of the leading business schools in the world by international journals such as Bloomberg Businessweek, Financial Times, The Economist, or The Wall Street Journal, and by international companies and organizations actively recruiting our graduates. By studying at IE Business School, students graduate with a brand recognized for its excellence among recruiters.

In addition, the intensive cultural experience of living in Madrid – the vibrant capital of Spain – and living the Spanish way of life will transform students’ perspectives and broaden their capacities for adaptation.

We look forward to welcoming you soon.

IEBusinessSchooliscertifiedbythethreemostimportantaccreditingbodiesintheworld,guaranteeinghighqualityandacademicrigorinallourprograms.

EQUISEuropeanQualityImprovementSystem

AMBAAssociationofMBA’s

AACSBInternationalAssociationtoAdvance

CollegiateSchoolsofBusiness

• Master in Management 6th worldwide September, 2012

• MBA 3rd in Europe, 8th worldwide January, 2012

• European Business Schools6th in Europe December, 2011

• Executive MBA8th worldwide October, 2011

• Master in Finance2nd worldwide June, 2012

Financial Times

• Distance Learning - International Executive MBA1st worldwide February, 2010

Economist Intelligence Unit

• MBA1st worldwide September, 2009

The Wall Street Journal

• MBA3rd worldwide August, 2011

Forbes

• MBA6th worldwide May, 2012

América Economía

• Business School 1st in Europe, 3rd worldwide September, 2011

Aspen Institute

• Executive MBA programs4th worldwide November, 2011

• Ranking for Business Schools outside the United States 3rd worldwide November, 2010

Bloomberg Businessweek

When it comes to finding the perfect school to pursue a post graduate program, most students will consult reviews and rankings to inform their decision. Year after year, IE Business School consistently holds a top position in a range of league tables:

INTERNATIONAL RECOGNITION

Bianca GugelminBrazil

September2011Intake

Attheendoftheday,everycasecanbethesamecaseinanyschool.ButhavingitanalyzedthroughtheeyesofdifferentnationsreflectstheuniqueIEdifference.Goodbusinessescometolifewhengoodmindsandideascometogether.Toppingthatwithfascinatingculturesisarecipeforsuccess.

Aman GoelIndia

February2011Intake

Ivana SkudarCroatia

September2011Intake

Dima HiariJordan

September2011Intake

IEhasprovidedmewithaholisticoverviewoftoday’sbusinessandhowtobetterunderstand,notonlythemarket,butalsothenon-marketenvironment,andhowtodeploylearningindifferentaspectssuchascorporatestrategy,humanresourcesandmarketingintobuildingasustainablesuccessfulbusiness.

Liu BoChina

September2011Intake

DuetothegrowingrecognitionofIEinChina,greatfuturecareerpossibilitiesareguaranteed.Thecourseprovidedmewithanin-depthvisionintothemultiplemanagementskillsneededtoworkinglobalizedenterprises.

Aman GoelIndia

February2011Intake

IwasamazedtoseetheamountofknowledgecarriedbyeverypartofIE,suchasbyprofessorsandclassmates,andineventsandcommunities.Inadditiontotheexchangeprogram,visitstoprivateequityfirmsandparticipationinentrepreneurshipcontestshaveallbeenmadepossibleduetothenumerousopportunitiesprovidedbyIE.Beyondschool,Spainwithitsart,music,foodandexoticlocationshasmadethisMIMprogramthemoststimulatingexperienceofmylife.

Ivana SkudarCroatia

September2011Intake

Astraditionalbrick-and-mortarcompaniesareincreasinglyturningintoclick-and-mortarones,Ifounditcriticalformyselftodevelopagoodunderstandingofdigitalbusinessstrategies,conceptsandframeworksthatwouldhelpmecopewiththechallengesthatcomealongwithsuchatransformation.IEnotonlytaughtmethesebutalsoallowedmetoapplytheknowledgeintheformofreal-lifecaseanalysis,developmentofabusinessideaandpresentingadetaileddigitalbusinessplaninclass.

FOUR GREAT REASONSCareers

Madrid

Diversity

Specializations

Jonathan AtuahEntrepreneur&CreditRisk

AnalystatCactusGoldLimitedGhana

February2011Intake

IfIcouldsumupmyexperienceatIEBusinessSchoolinoneword,Iwouldsay“practical.”Ihavetakenshortcoursesthroughouttheyearstargetedatspecificindustries,butneverhaveIstudiedanywherewherethelessonstaughtweresorelatabletorealworldexperiences.IEnotonlytaughtmewhatIneededtoknowtoday,italsotaughtmehowtopreparefortheneedsofthefutureandhasstimulatedahabitoflearningthatstillexists.

FOURGREATREASONSWHYCHOOSEIEBUSINESSSCHOOL?

Careers

ENHANCEYOURCAREEROPPORTUNITIES

TheCareers Management Center hasdesignedacomprehensiveprogramexclusivelyfortheMasterinManagement-theCareer Strategy: Personal and Professional Development Workshop Series - tohelpstudentsdiscernandachievetheircareergoalsbyparticipatingin workshops and activities to developtheir skills in areas such as networking,interviewing,résuméandcoverletterwriting,andnegotiations.

StudentsoftheMasterinManagementhaveaccessto IE’sCareersManagementCenteranditstrainedcareercounselors.Thesecareercounselorsareavailabletoworkwithstudentsone-on-onealongeverystepoftheircareertrajectory,frominitialself-assessmentthroughthejobsearchandbeyond.

During the firstweekofOctober, IE is thevenue for its International Careers Fair, aneventwhichservesasaninterfaceforleadingcompanies from different sectors and IEstudents.Attendedbyover100companies,theInternationalCareersFairistheleadingfairofitskindformasterstudentsinSpain.www.careers.ie.edu

TheCareer Immersion Week enablesstudentstocontinuetheircareerdevelopment inanintensive format free of regular classes byattending courses designed by the CareerDevelopmentCenterinthemorningsandintheafternoonsnetworkingwithawidevarietyofcompaniesfromdifferentindustriesduringcompanypresentationsandworkshops.RecentparticipatingcompaniesincludedIkea,WarnerBrothers,Europraxis,L’Oréal,RichemontandRedBull,amongothers.

HOW WILL THIS PROGRAM BENEFIT YOU?

Let’sfaceit–atleastoneofthereasonsyouattendbusinessschoolistoenhanceyourcareerprospects.AtIEBusinessSchoolwewillprovideyouwiththecompetitiveedgetosucceedinthejobmarket.Someoftheresourcesweprovidetokick-startyourcareerare:

IE Business School is considered one of the world’s leading business schools byinternational journals such as BloombergBusinessweek, Financial Times, TheEconomist,orTheWallStreetJournal,andbyinternationalcompaniesandorganizationsactivelyrecruitingourgraduates.BystudyingatIEBusinessSchool,studentsgraduatewithabrandrecognizedforitsexcellenceamongrecruiters.

TheExecutive Insight Series providesstudentswith frequent opportunities to hear fromnationalandinternationalbusinessleadersabouttheircareersandthechallengesoftheirindustries.ThisaddsanewdimensiontotheeducationalexperienceatIEBusinessSchoolbyallowingstudentstolearnfirsthandfrombusinessleadersandinnovators.

ForacompletePlacementReportpleasevisitourwebpage:www.ie.edu/master-management

TheCorporate Immersion Week isaimedatbringingMIMstudentsclosertocompaniesthroughpracticalandhandsonprojects.ThelasteditionoftheCIWwasaconsultingprojectbasedonthedesign thinkingmethodology.Studentsworkedwithacompanyinordertoredefineaproblemandredesignthecustomerexperiencetoincreaseloyalty,satisfactionandprofits.

OurMasterinManagementstudentsgethands-onexperiencesbyworkingonreal-life projects.Atthesametime,theseareexcellentnetworkingopportunities to secure a job even beforegraduation.RecentprojectsincludedworkforL’Oréal,Coca-Cola,andProcter&Gamble.

Students constantly participate in, andwin,business competitions liketheMasterMindsChallengebyNovartis,theBlackberryChallenge,andtheNokiaBusinessChallenge.

Duringoraftertheacademicprogram,studentshavetheoptiontoembarkonaninternship andgainworkexperience,applyingthetheorylearnedintheclassroomtopractice.

Madrid

WHAT STUDENTS SAY ABOUT MADRID…

…Manyuniversitycampusesarefarremovedfromday-to-dayrealities,and

youfeellikeastudentbutyoudon’tfeelincludedinthebusinesscommunityandeverydaylife.IE’scampusistheexactopposite.

…Thefact thattheIEcampusis inthecenterofMadridisfundamental.

It isagreatadvantageandmeans it iseasyfor family and friends, as well asvisiting professors, to come here.

… I now have further employmentopportunities as I am able to speak

Spanish and have better connections; I alsohave more chances to access LatinAmerica,afastemergingmarketzone.

Theweatherisfantastic:thepaceoflifeisdifferent.ThepopularityofSpainas

atouristdestinationmeansMadridhasflightstoandfromallpartsoftheworld…fromageographicpoint of view it is a great locationand is superbly well connected...

IE CAMPUS IN MADRID

Watchvideosandmoreat www.ie.edu/madrid

TheIEcampusissituatedintheheartofthevibrantcityofMadrid,whichallowsIEstudentstoexperienceeverythingacitylikethishastooffer,includingtheofficiallanguage:Spanish,nativelanguageto500millionpeopleworldwideandtheworld’ssecondbusinesslanguage.

MadridisthecapitalofSpainandEurope’sfourthlargestcity.Itsgeographiclocationmakesitaculturalcrossroad,offeringawealthofhistoryin its architecture and traditions, as well asbreathtakingmodernity.Itsofferingsincludeaworld-classculturalheritage,withextraordinaryartisticrichesoftheso-called‘GoldenTriangleofArt’,comprisedofthePrado,ReinaSofiaandThyssenmuseums.Visitorsalsoenjoyavastrangeoftouristactivitiesandsportsfacilitiesbothinthecityandsurroundingareas.

The people of Madrid are known for theirpassionforlife.Thecity’srestaurants,cafesandtheaters,coupledwithmajorshoppingareasand

mallsthathosteverythingfromtopinternationaldesignerstoexquisitelocalspecialties,makethecityahubofactivitybothdayandnight.

Madridishometomostofthefinancialactivitiesthat takeplace inSpain.Rankedas the 12th

largest economy in the world, the Spanishcapitalishometomorethan27,000companiesacrossdifferentsectors.UndertakingacademictraininginMadridoffersyoutheopportunitytolearnanddevelopacrossmanyfacetsofthebusinessworld.TheSpanishandcosmopolitanenvironment,togetherwithalivelyculturalandsocialscene,putsMadridinaleagueofitsownandprovidestheperfectbackdropforroundingoffauniqueeducationalexperience.

TheIEStudentOfficeisthefirstpointofcontactforincomingstudents.TomakeyourexperienceofstudyingatIEorlivinginaforeigncountryuniqueandenriching,theIEStudentOfficeteamoffersawiderangeofassistanceforstudentsandtheirfamilies.

FormoreinformationvisittheStudentOfficewebpage: www.ie.edu/business-school/student-alumni-services

Diversity

*Master in Management

class of 2012

(English & Spanish tracks).

Geographic Distribution*

Asia PacificI 9% EnglishI 0% Spanish

Africa and Middle EastI 13% EnglishI 0% Spanish

EuropeI 40% EnglishI 5% Spanish

SpainI 11% EnglishI 53% Spanish

North AmericaI 10% EnglishI 7% Spanish

Latin AmericaI 17% EnglishI 35% Spanish

STUDENT PROFILEBy studying at IE Business School, students gain access to over 40,000 alumni spread across more than 100 countries. Becoming a part of this community, which includes world leaders in corporate, non-profit, and government organizations, will be a valuable asset for a lifetime. For more information, please check: www.alumni.ie.edu

Diversity International Students 70%Nationalities 48

Age 80% range 21-25Average 23

Professional Experience Average 1 year

Katrin GruenCommerzbank AG

AustriaClass of 2010

At IE I learned that there is no one best answer to any question; however creativity increases when people with different ways of solving difficult problems work together towards a common solution. This is why diversity makes IE a great place to learn, live and grow.

Gender ratio

Male 58%

Female 42%

Undergraduate Degrees

15%Economics

Humanities6%

SocialScience10%

Science4%

Other3%

46%BusinessLaw5%

Engineering11%

Ourinternationalfacultyiscomprisedofentrepreneurs,executives,academicexpertsandauthorspublishedintopjournals.ManyIEBusinessSchoolprofessorshaveheldexecutivepositionsinstart-upcompaniesormultinationals.Theybringintellectualdiversityanddifferentperspectivesofthebusinessenvironmenttotheclassroomtocreatearichandchallengingbusinessprogram.

Ourworldclassfacultyincludesmorethan90full-timeprofessorswhomaintainstronglinkswiththecorporateworldthroughappliedresearchandconsultancy.Inaddition,morethan400adjunctprofessors–businessprofessionalswhobringtheirpracticalinsightsstraightintotheclassroom-helpteachthemostcuttingedgemanagementtechniquesavailable.

29 Nationalities350 Part-timeprofessors30 Visitingprofessors100 Conferenceswithguestcompanies500 ProfessorsthroughtheSumaqAlliance

47%International 33%Women 93%Ph.D.

FACULTYPROFILE

Program

PROGRAMSTRUCTURE

ThefirsttwotermsintheMIMProgramareCorePeriods.ThecoursesprovidedarecommontoallMIMstudents,regardlessoftheirspecializationandprovidethefundamentalbuildingblocksforasuccessfulmanagementcareer.

ThefirsttermensuresthatallMIMstudents,regardless of their academic background,have the tools and thenecessary skills thatwillbeusedthroughouttheremainderofthe

MasterinManagement.Coursesfocusonthecornerstonesofbusinessmanagementandbuildasolidfoundationforthein-depthexplorationofthebusinessorganizationasawhole,notjustasasumofitsparts.Duringthesecondterm,studentsexploremoreadvancedmanagementtechniquesemployedintoday’srapidlychangingbusinessenvironment.Mostcourseswillfocusontheimplementationofstrategiesinglobalorganizations.

February Intake

September Intake

Language Classes (English / Spanish)

Term I: Fundamentals

Term I: Fundamentals Term II: Core Management

Term II: Core ManagementEasterBreak

WinterBreak

Feb-Apr Feb-Apr

Sept-Dec Jan-Mar

May-Jul

Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47

CORE PERIODS

Term II: Core Management Term III: Specialization Period Beyond Borders Experience

Term III: Specialization Period Beyond Borders Experience

EasterBreak

SummerBreak

Apr-Jul Sept-Dec

Sept-Dec Jan-Mar

Sales & MarketingI September intake:

EnglishorSpanishI February intake: English

Digital Business I September intake: English

International BusinessI September intake:

EnglishorSpanishI February intake:

EnglishorSpanish

Financial Management & ControlI September intake: Spanish

I. International Exchange

II. Dual Specialization*

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 Minimum of 3 months

Term 1MarketingFinancialAccountingOrganizationalBehaviorQuantitativeMethodsTechnology&InnovationManagementEconomicEnvironmentIFinancialMarketsCareersStrategyI(CS-Communication+CS-CareersManagement)

Term 2ManagementAccountingEntrepreneurshipCompetitiveStrategyOperations&SupplyChainManagementCorporateFinanceCreativeManagementThinkingEconomicEnvironmentIICareersStrategyII(CS-Negotiation+CSCareersManagement)

CLASS NAMES

*FortheFebruaryIntake,theDualSpecializationtakesplacefromApriltoJuly

THEBEYONDBORDERSEXPERIENCE(BBE)(Limitedplacesavailable)

1. DUAL SPECIALIZATION

The Dual Specialization provides a uniqueopportunityforstudentstopursueadiversesetofacademicinterests.InsteadofspecializinginasingleacademicareasuchasDigitalBusiness,Sales&Marketing,orFinancialManagement&Control,studentscangainexpertiseintwoacademicareasinlessthan18months.

Themostchallengingquestionsandproblemsof our time cannot be addressed by one

profession. As a consequence, recruitersincreasinglydemandcandidateswithexpertisein multiple and diverse areas. The DualSpecializationoftheMaster inManagementoffersananswertothisdemandbybridgingacademic areas and by providing studentswith the knowledge and skills of differentfields. The Dual Specialization clearlyimproves a student’s job opportunities byspecializing in two areas instead of one.

2. INTERNATIONAL EXCHANGE

StudentsmayopttostudyabroadatoneofourpartnerinstitutionsduringtheBBE.Thisadditionalinternationallearningexperienceaddsnotonlyrangeanddepthtotheprogrambutalsowidernetworkingopportunitiesaftergraduation.

Foranupdatedlistofpartnerschools,pleasevisitwww.ie.edu/master-management

TheBeyondBordersExperienceopensupaworldofchoices,whichcomplementyourstudiesatIEBusinessSchool,furtheringyouracademicknowledgewhileofferingtheexperiencesoessentialtoputyourknowledgeintopractice.Youwillbeabletochoosefromthefollowingpersonalizationoptions:

METHODOLOGY

CASE METHOD

Eachareaofbusinessisstudiedusingpracticalcases,mostofwhichdealwiththerealproblemsthatmayariseinanytypeofcompany.Casesarefirstpreparedindividually,theningroupsbeforebeingdiscussedinclassundertheguidanceoftheprofessor.Studentshavetheopportunitytodebateandpreparecasesbeforeeachclass,usingoneofthenumerousgroupworkroomsatIEBusinessSchool.

TEAMWORK

StudentsoftheMasterinManagementaredividedintosmallworkgroupswhicharecarefullyformedwithattentiontothedifferenttraining,backgroundsandexperiencesoftheirmemberstoensurediversity.Thiskindofgroupworkisanessentialpreparationforfutureprofessionalsinmanagementpositions.Thesegroupsarenotfixedandwillchangeoverthecourseoftheprogram.

INTERACTIVE LEARNING

Weputawiderangeofmultimediatoolsatourstudents’disposal:simulators,interactivegraphics,videosandpodcasts,aswellascompletelyinteractivecasestudiesandtechnicalnotes.Thisinnovativeuseofmediasupportsdifferentlearningstylesandmakescontenteasiertoabsorb.

Spanish

English

Intakes

CORE PERIOD (Selectone)

SPECIALIZATION

InternationalBusiness

Sales&Marketing

DigitalBusiness

FinancialManagement&Control

CUSTOMIZEYOURPROGRAM

María Alejandra ZapataProjectSpecialistatAirLiquideAmerica

VenezuelaClassof2008

OneoftheelementsoftheMasterinManagementthatIfoundmostappealingwastheBeyondBordersExperience(BBE)Module.ThepossibilitytocustomizemyprogramtofitmyneedsandambitionswasaninvaluablefeatureoftheMasterinManagementatIEBusinessSchool.

Specializations

Globalizationhasledtofundamentalchangesintheeconomy,oursociallife,andourculturalhabits,leadingtoincreasedcomplexityinmanyaspects.Thisdevelopmentrequiresdecisionmakersinbusinessandsocietytoupdatetheirknowledgecontinuouslyandtodeveloptheircapabilitiesinordertomasterunprecedentedchallenges.

StudentsofInternationalBusinesswillacquirethenecessaryskillstomeetthechallengesofabusinessenvironmentthathasbecomeincreasinglyglobalinanygivenfunctionalareaofthefirm.Theprogramisdesignedtoprepareglobalandmulticulturalprofessionalswhofeelcomfortableworkinginmorethanonecorneroftheglobalmarketplace.

WHYSTUDYTHISSPECIALIZATION?

International BusinessBECOME A GLOBAL MANAGER READY TO LEAD IN A WORLD OF CONSTANT CHANGE

· Learn how to structure and manageinternationalcompanies

· Leverage the t rend for increasedinternationalization in order to identifynew business opportunities in the globalmarketplace

· Be aware of how to use technology andinformation systems as a competitiveadvantage

· Acquirethenecessaryskillstodevelopandmanagemultinationalprojects

·Nurture the skills needed to negotiate inmulticulturalenvironments

·Understandhowtoapproachhumanresourcemanagementinatransnationalanddiverseenvironment

·Develop the skills to analyze the political,economic,legal,andculturalaspectsoftheplaceswhereyouwillbeoperatingandtheirimplications for developing a successfulenterprise

·Gain insights into the financial risks andopportunitiesofdoingbusinessinternationally

WHATWILLYOULEARN?

Hubertus HalmburgerLightyearsAG

GermanySeptember2010Intake

ThecomplexityofIEstudents’backgroundswasakeyexperiencetobecominganentrepreneurintherenewableenergysectorstraightaftergraduation.Themixtureofastructuredmanagementprogram,professorswithpracticalexperience,varietyofbusinesscoursesandtheuniqueenvironmentoflivinginMadridmotivatedmetobecomeanentrepreneur.Myobjectiveistorevolutionizethewindenergyindustrywithmybusinesspartner-oneofmybestfriends-whograduatedfromIEthesameyearasme.

WHOARETHETOPEMPLOYERSOFOURINTERNATIONALBUSINESSSTUDENTS?

Jonathan D. ReineckeEntrepreneur-Pro-Tect

WeatherSystems&PropertyMaintenance,LLC

USAFebruary2011Intake

OwedtomyeducationatIEBusinessSchool,Iamachievingsuccessintwostart-upventures.IrecentlyacquiredPro-TectWeatherSystems&PropertyMaintenance,LLCinJanuary2012.Mypartnershipin1-For-1Foods,Inc.,the“Tom’sShoes”offood,iscontinuingtobroadenmyentrepreneurialexperiencewhilefacilitatingmyknowledgeinthedevelopmentofanall-naturalandorganicfoodline.SuccessinbusinesshasalwaysbeenmydreamandbecauseofIEthatdreamiscomingtrue.

CEMEX,IMSHealth,Indra,KPMG,Loewe,RocheFarma,RolandBerger,SantanderGlobal,Siemens,Vodafone.

Term III: Specialization Period

Apr-Jul

Sept-Dec

I September intake: English or SpanishI February intake: English or Spanish

•Management&ControlSystems

•ProjectManagement

•CorporateStrategy

•KnowingtheMarketandConsumer

•TalentManagement

•Business,Government,andSociety

•Process&ServiceInnovation

•AdvancedFinance

•CountryAnalysis

•MarketingStrategyforDecisionMaking

29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47

Sales & Marketing

Thescopeoftoday’smarketingchallengeisbreathtaking,andproliferationisthereason.Fastadvancesintechnologyhavecreatedanexplosionofnewcustomersegments,saleschannelsandmarketingapproaches,aswellasproductsandbrands.Butdespitebetterinformationaboutcustomers,eventhemostsophisticatedmarketersarestrugglingtokeepup.

TheSales&Marketingspecializationwillhelpmouldversatileprofessionalswhoarecompetentinconfrontingthesenewchallengesandwhohaveastrategicvisiontoprofitfromthisproliferation.Thespecializationwillfocusontheacquisitionofrelevantskillsandcompetenciesthatdistinguisheffectivesalesandmarketingmanagersinthe21stcentury.

LEAD THE MOST REVOLUTIONARY MARKETING A N D C O M M E R C I A L T R E N D S O F T O M O R R O W

·Develop the skills to leverage social mediaand new technologies to conduct marketingresearchandtolearnabouttheneedsofyourcustomers

· Design sustainable marketing strategiesconsidering the proliferation of customersegments,marketingchannels,andmeansofcommunication

· Understand the key principles in designingbrandstrategiestofenceoffnewentrantsortochallengeincumbentsintraditionalindustries

· Create world class customer experiences inorder to win the loyalty game against yourcompetitors

·Gainabetterunderstandingofhowtodesignmarketingcampaigns

·Nurture your skills to innovate and to becreative inorder todeliver theproductsandservicescustomersdemandinthemarket

·Learnhowtocapitalizeontheopportunitiesofferedbydigitalmarketing

WHATWILLYOULEARN?

WHOARETHETOPEMPLOYERSOFOURSALES&MARKETINGSTUDENTS?

Maya ElaramouniBrandManageratL’Oréal

LebanonClassof2007

TheSales&MarketingspecializationequippedmetolaunchmycareerintheCategoryManagementdepartmentatColgatePalmoliveandnowatL’Oréal.Armedwithresourcesfrominsightfulclassesandlectures,experiencedandtalentedclassmates,andinternationalseminars,IEBusinessSchoolservedasauniquepassporttotheprofessionalworld.

Anton KhaburskiyMcKinsey&Company

RussiaSeptember2010Intake

IcametoIEwithapassiontolearnmarketingandstartacareerinbrandconsulting.ImustsayIEopenedeverysingleopportunityformetomakeithappen.MostofallIneedtoemphasizeanamazingcommunityofexperiencedfaculty,classmatesandcorporategueststhatIEbroughttogether.TheseprofessionalsandenthusiastssharedacommonpassionformarketingandinspiredmetotakeactionthathelpedmegetwhereIamnow.

Adidas,Carrefour,ElizabethArden,Johnson&Johnson,L’Oréal,LVMH,Nivea,Procter&Gamble,Starbucks,Unilever.

Term III: Specialization Period

Apr-Jul

Sept-Dec

I September intake: English or SpanishI February intake: English

•KnowingtheMarketandConsumer

•Product&BrandManagement

•ChannelManagement

•IntegratedMarketingCommunication

•Pricing

•Creativity&InnovationManagement

•ServicesMarketing

•SalesForce&KeyAccountManagement

•SearchEngineMarketing

•MarketingStrategyforDecisionMaking

29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47

Weliveinaneraofconstantchange;fromretailingtotelecommunications,provenbusinessmodelsarebeingchallengedandshakenbytheadventofnewtechnologieswhileentireindustriesemergeorarebeingdestroyed.

DigitalBusinessstudentswilldevelopanunderstandingofthetrendsbehindthistransformationandacquiretheabilitytocomprehendthosechallengestocreatenewbusinessopportunities.Inaddition,studentswillexpandtheirknowledgeofthestrategicapproachesthatsuccessfulcompaniesformulateinordertomanagethemyriadofopportunitiesandchallengestheyfacewhilelinkinginnovationandexecutioninfast-changingindustries.

Dig i ta l BusinessANTICIPATE DIGITAL EVOLUTION AND THE BUSINESS OPPORTUNITIES IT OFFERS

·Thetechnicalcompetenciesrequiredtomeetthechallengesofthemarketplaceandfullyunderstandthescopeoftechnologicalchange

·Aglobalvisionofwhataconvergingenterpriseshould be, by understanding a new 2.0customer, culture and technology from adifferentperspective

·Thecapacitytorespondwithintegratedandinnovativeservicesandproducts

·Technologicalanddigitalevolutionscenariosandtheirbusinessimpact

·Skillsrequiredtomanageanycompanyinthedifferentscenariosofthedigitaleconomy

·Knowledgethatcangeneratenewcompetitiveadvantage and new business models forcompanies thatwant to implementor areusinginnovativedigitaltoolsintheformofnewchannelsofsalesanddistribution,marketing,informationsystemsandcommunication

·Gainadeepandbroadunderstandingofthechangesbroughttothemarketbynewsocialand technological trends: fromweb2.0 tosocial networking, from twitter to mobilegames

WHATWILLYOULEARN?

WHOARETHETOPEMPLOYERSOFOURDIGITALBUSINESSSTUDENTS?

Tamer Zikry RegionMiddleEastHR

BusinessPartnerandSubjectMatterExpertforTalent

ManagementatEricssonEgypt

Classof2008

AftergraduatingfromIEBusinessSchoolIjoinedEricsson.TheDigitalBusinessspecializationprovidedmewithasolidunderstandingoftheindustry.Myeffortspaidoffinlessthanoneyear.IamnowaregionalMiddleEastHRBusinessPartner,responsiblefortalentmanagementforthesameregion-oneof10inEricssonglobally.

Marcella ChamorroPublishedAuthorChiefMarketingTechnologist

atMarcaLabsNicaragua

September2012Intake

TheDigitalBusinessexperiencewasanenlighteningonethatgavemeadeeplookattechnology’ssuccessesandfailuresovertime.Inmyexperience,thespecializationisveryusefultostudentsthatwanttocreatenewopportunitiesoutoftheinsightsgleanedfrombusinesscasesandnetworkinginthetechnologyspace.Overall,itwasgreatfunandpreparedmewelltowriteabookaboutmarketingonline,aswellaslaunchastartup—allwithinoneyearofgraduation!

Accenture,Amadeus,Everis,Elogos,Ericsson,Google,IBM,Jazztel,Nokia,Telefonica.

Term III: Specialization PeriodApr-Jul

I September intake: English

•DigitalBusinessStrategy

•MobileBusiness&Trends

•ShapingtheImpactofDisruptiveTechnologies

•BuildinganOnlineBusiness

•DigitalMarketing

•TheSocialWebandtheCustomer

•ConversationswiththeNewCustomer

•ManagingtheInnovationProcess

•ChallengesandOpportunitiesfortheMediaIndustry

•DistributionStrategiesforTechnologyProducts

29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47

Sound financial management has long served as the crucial underpinning for good corporategovernanceandbestbusinesspractices:boostingproductivity,improvingproductsandservicesandeliminatingwaste.Thecurrentglobalclimatefurtherunderscorestheneedforprofessionalswithtechnicalauditingskillscombinedwithsavvycommunicationabilitiesandstrongethicalframeworks.

FinancialManagement&Controlstudentswillunderstandtheprinciplesandtheoryoftheaccountingandauditingprocess,whileexploringtheregulatoryenvironment,businesslawandcorporatevaluationamongothercrucialtopics.Studentswillbecompetentinapplyingquantitativeandqualitativemethodstofinancialdecision-makingfornon-profitandfor-profitorganizationsincomplex,multinationalandtransnationalsituations.

Financial Management&ControlGAIN A UNIQUE INSIGHT I N T O T O D AY ’ S C O M P L E X F I N A N C I A L L A N D S C A P E

·Develop a solid understanding of thefundamentalprinciplesandtheoryofallbranchesofaccounting,thatis:generalaccountingandcostaccounting

·Gain knowledge of relevant professionalstandardsandtheregulatoryenvironmenttoresolvefinancialreportingissuesofmultinationalbusinessentities

·Recognizeandevaluateareasofpotentiallegalconcern in the business environment anddemonstrateunderstandingoftheroleoflegalissuesinriskassessment

WHATWILLYOULEARN?·Applyanalyticalandquantitativetechniquesto

analyzefinancialstatementswithinthecontextofriskassessmentandfirmvaluation

·Identifyethicalissuesanddecisionalternativesby incorporating appropriate professionalcodesofconductandsocialresponsibility

·Learn toapplyquantitativeandqualitativemethodstoanalyzeandformulatefinancialdecisions for for-profit and non-profitorganizations

·Acquireasoundknowledgeoftheauditingprocessandthenecessarytechniques

WHOARETHETOPEMPLOYERSOFOURFINANCIALMANAGEMENT&CONTROLSTUDENTS?

Allianz,Ernst&Young,Deloitte,KPMG,PWC,GE.

Term III: Specialization PeriodApr-Jul

I September intake: Spanish

•FinancialStatementAnalysis

•Auditing

•ManagementControl

•RiskManagement

•AccountingForensics

•CorporateGovernance

•CorporateValuation

•BusinessLaw

•CorporateTaxation

•CapitalPlanningandBudgeting

29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47

DUALDEGREEPROGRAMSTheDualDegreeoptionofferedatIEBusinessSchoolallowsMasterinManagementstudentstogainfirsttheoverallcoreknowledgefromtheirMasterinManagementprogramandthenproceedwithanadditionalmastertospecializeindepthwithinaspecificfield.Theuniqueresourcesavailablethroughbothprogramscandelivertheneededunderstandingandknowledge,aswellasprovideauniqueadvantagetograduates.

ThisDualDegreeoffersauniquecombinationofatopgeneralmanagementprogramandadvancedknowledgeinthefieldoffinance–anidealoptionforyoungentrepreneursorprofessionalswhoseekanalystlevelpositionsindifferentareasoffinance,includingcorporatefinance,financialconsulting,venturecapitalandprivateequity,asset management, public finance and thefinancedepartmentsoflargecorporations.TheMasterinFinancecanserveasaplatformforstudentsseekingtheCFAdesignation-themost

prestigiousqualificationforfinanceprofessionalsworldwide-asduringthisprogram,studentswillhaveobligatoryCFAlevelIpreparationclasses.

ThisdualdegreeenablesstudentstogainbothMastersinjust17months-studentsstarttheMasterinManagementprograminFebruary,andaftercompletingthecoreperiodstheyjointheMasterinFinanceprogramdirectlyinSeptember,replacingthespecialization,andgraduatingfromthedualdegreeprograminJuneofthefollowingyear.

DUAL DEGREE PROGRAM WITH THE MASTER IN FINANCE (IE BUSINESS SCHOOL)

ThisdualdegreehasbeendesignedforstudentswhowanttocombineIEBusinessSchool’sinnovativeanddiverseMaster inManagementprogramwithMITSloan’sprestigiousfacultyandteachingmethodologies.AtMIT,studentscanpersonalizetheirlearningexperienceanddeepentheirknowledgeinaparticularareaofmanagement,andhavetheoptiontothenwritecompleteathesisbyworkingcloselywithMITfacultymembersduringthisadditional9monthlongexperience.Studentswillapplytobothschoolsseparately,buthavetodotheMasterinManagementfirst.ThereisonlyoneintakeofstudentsperyearatMITSloan,whichtakesplacefromSeptemberuntilJune.Therefore,thisdualdegreeisonlyavailabletothosestudentswhowillbegintheirMasterinManagementprograminSeptemberorforthosewhowillhavegraduatedfromIEBusinessSchoolwhenapplyingtoMIT,asapplicantsfromIEwillbeacceptedseveralyearsaftertheirgraduation.

DUAL DEGREE PROGRAM WITH MIT SLOAN: MASTER OF SCIENCE IN MANAGEMENT STUDIES

Admissions

Who should apply to this program?TheMasterinManagementisaimedatrecentuniversitygraduatesandyoungprofessionalsatthestartoftheircareer,with0to2yearsofprofessional experience.Theobjectiveof theadmissionsprocessistoselectstudentswiththegreatestpotentialandwhocanmakeasignificantcontribution to the learning experience. Weseekcandidateswhoaredynamic,motivated,creative, andwhohavenotonly anexcellentacademicbackground,butalsoofferthekindofinterpersonalskillsthatwillpermitthemtoobtainthemaximumbenefitfromtheprogram.

ADMISSIONS PROCESS

Admissions ProcessAdmissionisgrantedonarollingbasisandalthoughthereisnodeadlineforapplications,earlyapplicationisrecommendedgiventhelimitednumberofplacesontheprogram.

Theapplicationshouldbecompletedinthelanguage(EnglishorSpanish)inwhichyouplantostudythecorepartoftheprogram.

Should theAdmissionsCommitteegrantyouaninterviewuponthereviewofyourapplicationandsupportingdocuments,youwillbecontactedtoscheduleaninterview.Theinterviewexaminesthedataprovidedin theapplication ingreaterdetail, testsyourcommunicationabilitiesandevaluateswhetheryourprofilewillmeetthedemandsoftheprogram.Itisrecommendedthattheinterviewbeconductedinperson,asitisanintegralpartoftheadmissionsprocess.Interviewsmaybescheduledoncampus,withoneofouroffices,incoordinationwithanIEevent,orbyphoneorSkypeshouldyoubeunabletomeetusinperson.

It will take roughly 2-3 weeks for theAdmissionsCommitteetoreviewyourfileandprovideyouwithafinaldecision.

Admissionisvalidfortwointakes,theintakeyouapplytoandthefollowing.

Forfurtherinformationregardingtheadmis-sionsprocess,pleaserefertothewebsitewww.ie.edu/master-management

RequirementsOnlineApplication

AcademicAccreditation,BachelorsDegreeorequivalent(transcriptsanddiploma)

EntranceExam(GMAT,GREorieGAT)

Language Certificate (English orSpanish) if you are a non nativespeakerofthelanguageinwhichyouareplanningtostudytheprogram

1pageCurriculumVitae

TwoLettersofRecommendation

Photoandcopyofpassport

ApplicationFee:125Euros

Financial Aid & ScholarshipsTofurtherfosterdiversitywithinourprograms,theIEFoundationawardstuitionfundingassistanceto talentedstudents inneedof financvalaidbasedonmerit,distinctivecompetencesandacademicexcellence.IEalsohasagreementswithleadingSpanishbankstoofferstudentsattractivepackagestofinancetuitionandlivingexpenses.

Tolearnmoreabouttheopportunitiesmentionedabove,visitIE’sFinancialAidwebsiteandblog:

www.ie.edu/financialaid

financialaid.blogs.ie.edu

SupportingDocumentsOnlineApplication EntranceExam

(GMAT,GREorieGAT) Interview

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