goals on every level

GOALS ON EVERY LEVELEnabling your team to become more productive

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ABOUT ME

Tom Sommer https://au.linkedin.com/in/leadintech

Engineering Manager @ Redbubble tom.sommer@redbubble.com

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PRESENTATION GOAL

Get 10% of the audience to set team

or individual goals and contact me

within 6 months with feedback.

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BENEFITS OF SETTING GOALS

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Focus Motivation

Engagement Performance

PERFORMANCE & GOALS

GOAL DIFFICULTY

PERF

ORMA

NCE

Source: https://wikispaces.psu.edu/display/PSYCH484/6.+Goal+Setting+Theory

SMART

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SMART

Specific

Measurable

Achievable

Relevant

Time Bound

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What, Why and How

Have we accomplished the goal?

Realistic & Attainable

Is it worthwhile?

Give it a target date

STEP-BY-STEP EXAMPLE

As the regional manager for Europe you should increase sales by 10% in your area in 2016 by expanding our european branch to position us as a

global brand.

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As the regional manager for Europe you should increase sales by 10% in your

area in 2016 by expanding our european branch to position us as a global brand.

S M A R T9

As the regional manager for Europe you should increase sales by 10% in your

area in 2016 by expanding our european branch to position us as a global brand.

S M A R T10

As the regional manager for Europe you should increase sales by 10% in your

area in 2016 by expanding our european branch to position us as a global brand.

S M A R T11

As the regional manager for Europe you should increase sales by 10% in your

area in 2016 by expanding our european branch to position us as a global brand.

S M A R T12

As the regional manager for Europe you should increase sales by 10% in your

area in 2016 by expanding our european branch to position us as a global brand.

S M A R T13

PROS & CONS

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Creates well

defined, crisp &

focused goals

Narrow Focus /

Tunnel Vision

FORD PINTO

Source: https://en.wikipedia.org/wiki/Ford_Pinto

LIMITATIONS OF GOAL SETTING

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Unethical

Behaviour

Limiting

Learning &

Creativity

Dissatisfaction

OBJECTIVE & KEY RESULTS

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OKR

• Objectives are ambitious and inspirational

• Key Results are measurable, they should be

easy to grade with a number

• OKRs should be difficult, not impossible

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REDBUBBLE STRUCTURE

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COMPANY

TEAM A TEAM C TEAM B

PERSON PERSON INDIVIDUAL PERSON PERSON INDIVIDUAL PERSON PERSON INDIVIDUAL

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COMPANY

Create a company of enduring valueby

Increasing our repeat business by XX%Getting XX% more visitors

CASCADING GOALS

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COMPANY

TEAM

PERSON PERSON INDIVIDUAL

Create a company of enduring value

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TEAM

Better understand our customers and reward them with individual relevance

by

Repeat Buyers +XX%Repeat Sales +XX%

CASCADING GOALS

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COMPANY

TEAM

PERSON PERSON INDIVIDUAL

Create a company of enduring value

Better understand our customers and reward them

with individual relevance

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INDIVIDUAL

Guide the team to deliver value consistently at a high pace

by

XX positive user facing changes

CASCADING GOALS

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COMPANY

TEAM

PERSON PERSON INDIVIDUAL

Create a company of enduring value

Make buyers come back and repeat

Guide the team to deliver value consistently at a

high pace

PROS & CONS

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Fosters

autonomy

Ambiguous

Scoring

Intent Statements

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INTENT STATEMENT

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Context

Why

Boundaries

My Intent

Success?

Actions

INTENT STATEMENTClimb Mount Everest

Public Exposure, Brand

Casualties, Cost, Time

Lead personally, Organiser

50% of the team on the top

Workout plan, Buy gear

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Context

Why

Boundaries

My Intent

Success?

Actions

PROS & CONS

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Clarify context

and boundaries

Goal is not the

outcome

FRAMEWORK COMPARISON

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Clear outcome Narrow FocusSMART

Autonomy FluffierOKR

Discussion No GoalIntent

Statement

GOALS BEST PRACTICES

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Meaning Metrics

Change Lead

Key Take-Aways

• Setting Goals can have many benefits

• Be aware of potential downsides

• Goals can be set on all levels

• Lean on Best Practices

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PRESENTATION GOAL REVIEW

Get 10% of the audience to set team

or individual goals and contact me

within 6 months with feedback.

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THANKS!https://au.linkedin.com/in/leadintech

tom.sommer@redbubble.com

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