goal / motive : encourage active involvement of the community, parents and like-minded...
Post on 05-Jan-2016
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Goal / Motive :• Encourage active involvement of the community, parents and like-minded organizations.
• Make a lasting and sustainable impact on the community where schools are present .
• Create replicable and scalable components through the campaign to ensure that the girl child was encouraged and supported by the parents to pursue education.
Highlights:
• We utilized the already operational promotional Vans of Airtel and turned the communication and design to suit our purpose giving birth to this great CSR concept.
• We created a dialogue between the brand and the parents of the girl child to convince them and educate them of the crucial need of girl child education.
• We gave a platform to the fast dying art of Rajasthan - Puppetry helping it revive its charm.
• EEMAX 2011 – Silver – Best CSR / Environmental initiative
• PMA Dragons of Asia – Order of Merit – Best cause, charity or corporate responsibility.
THANK YOU !
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