go beyond "customer name"

Beyond “Customer Name”Better Data = Better Marketing = More Revenue

WHAT IS BETTER DATA?

Birthday Trigger Purchase History

Segmentation Location

Abandoned Cart

Fields, Fields, Fields100 Fields Included

CUSTOMERSUCCESSES

Birthday Trigger

Kaleidoscope YarnsSpent $870$8,295 Revenue

HUGE ROI

Purchase History Data

Online Fashion ClothingDoubled Conversion Rates220% increase in Revenue per transaction

Product Life Cycle Segmenting

Lulu PressStuck in the creation cycle

Triple the open rate

Bronto

Manual Input

FTP via Bronto

Services

Bronto API

Partner Integration

s

Methods of Data Input

MANUAL DATA INPUT

Manual Data Input

ConsiderationsManual Data Input

• You Control The Data

• Not An Automated Process

• Can Be Time Consuming

• Infrequent Data Input

• Simple Data Input

FTP SERVICES

The FTP ProcessCustomer Creates CSV File

Customer Updates the Data

Customer Sends the File

Bronto Updates Data

Revenue

Explosion

ConsiderationsFTP Services

• One time setup

• Hands off function

• Flexibility with mapping Bronto fields

‑ Engage Professional Services (additional fee will apply)

• Security considerations

• Scheduled vs. Real-Time

THE BRONTO API

“Man is a tool-using animal.... Without tools he is nothing, with tools he is all.”

Thomas Carlyle (1795–1881), Scottish essayist, historian.

Bronto API

Read

Create Delete

Update

API Examples

Synchronize contacts on a regular basis

API Examples

Deliver metrics and subscriber activities

for use in CRM systems

API Examples

Use data from external systems to deliver transactional and triggered messages from Bronto

Got Commands?

addAccounts addApiTokens addContacts addContactsToWorkflow addConversion

addDeliveries addDeliveryGroup addFields addHeaderFooters addLists addLogins

addMessageFolders addMessageRules addMessages addOrUpdateContacts

addOrUpdateDeliveryGroup addToDeliveryGroup addToList deleteAccounts deleteApiTokens

deleteContacts deleteDeliveryGroup deleteFields deleteFromDeliveryGroup

deleteHeaderFooters deleteLists deleteLogins deleteMessages deleteMessageFolders

deleteMessageRules readAccounts readActivities readApiTokens readContacts

readConversions readDeliveries readDeliveryGroups readDeliveryRecipients readFields

readHeaderFooters readLists readLogins readMessages readMessageFolders

readMessageRules readSegments updateAccounts updateApiTokens updateContacts

updateDeliveryGroup updateFields updateHeaderFooters updateLists updateLogins

updateMessageFolders updateMessageRules updateMessages addOrUpdateContacts

addOrUpdateDeliveryGroup readWorkflows login addOrUpdateContacts removeFromList

clearLists addOrUpdateDeliveryGroup

ConsiderationsBronto API

• Real time

• Know what you want to do

• No middle man

•Working with Bronto support

• Internal expertise needed

• Professional Services bundles available

PARTNER INTEGRATIONS

Partial List of Integrations

Key Takeaways

Relevance =

Revenue

Flexible Methods

Professional

Services Available

Robust API

Thank You for Attending!

am@bronto.comskip.mangum@bronto.com

Account Management

Brontoversity.com – “API”Contact Your Account Manager

Learn more about API

Link to Professional ServicesLink to BrontoversityWebinar Recording

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