global village and comparative study of mass media

International Islamic University:

By Imran Ali

657-FBAS/BSBT/F14

Global village

Introduction VILLAGEA SMALL COMMUNITY WHERE EVERYONE KNOWS EACH OTHER

EACH PERSON IN THE COMMUNITY HELPS THE VILLAGE ONE ANOTHER TO SURVIVE

SO EVERYONE IS DEPENDENT ON EACH OTHER APPLIES

Global GLOBAL IS ADJECTIVE FORM GLOBE WHICH MEANS

THE UNIVERSE WORLD

Definition

CONNECTION OF THE ALL WORLD TOGETHER

&

ALLOWING EVERY INDIVIDUAL TO KNOW ABOUT THE HAPPENING EVENTS, SITUATIONS AND LIVING CONDITIONS OF PEOPLE IN ALL COUNTRIES

THERE IS NO PHYSICAL SHRINKAGE IN THE SIZE,

IT IS SMALLER DUE TO THE ADVANCEMENT IN COMMUNICATIONS TECHNOLOGY LIKE TELEPHONE & INTERNET

Origin of the term

TERM INTRODUCED IN THE BOOK THE GUTENBERG GALAXY: THE MAKING OF TYPOGRAPHIC MAN IN 1962 BY CANADIAN PROFESSOR & PHILOSOPHER MARSHALL MCLUHAN

THE WHOLE WORLD CONSIDERED AS BEING CLOSELY CONNECTEDBY MODERN TELECOMMUNICATIONS AND AS BEING INTERDEPENDENT ECONOMICALLY, SOCIALLY, AND POLITICALLY

AS A RESULT, OUR ACTIVITIES AND DECISION CAN HAVE A SIGNIFICANT IMPACT ON MANY OTHER PARTS OF THE EARTH AND CAN EFFECT PEOPLE IN MANY OTHER AREAS OF WORLD

Promoted the Global village

MODERN TECHNOLOGY

INTERNET

TV

RADIO

GlobalizationTHE WORLDWIDE MOVEMENT TOWARD ECONOMIC, FINANCIAL, TRADE, AND COMMUNICATIONS INTEGRATION

IMPLIES THE OPENING OF LOCAL AND NATIONALISTIC PERSPECTIVES TO A BROADER OUTLOOK

INTERCONNECT AND INTERDEPENDENT WORLD WITH FREE TRANSFER OF CAPITAL, GOODS, AND SERVICES ACROSS NATIONAL FRONTIERS.

Understanding the Implications of a Global Village

• IT ENABLES US TO REACH SOME SORT OF CONSENSUS AS A GLOBAL VILLAGE

• HOW THESE ISSUES SHOULD BE ADDRESSED IN ORDER TO BENEFIT ALL MEMBERS OF OUR VILLAGE EQUALLY

• BETTER TRANSPORTATION AND COMMUNICATION HAVE BEEN DEVELOPED TO ALLOW PEOPLE TO BE IN CONTACT WITH OTHER PARTS OF THE WORLD MORE QUICKLY AND MORE EASILY THAN EVER BEFORE

• THE WORLD IS ALSO CONNECTED THROUGH GLOBAL RESOURCE USE AND A WORLD ECONOMY

• WHAT IS GROWN OR MADE IN ASIA OFTEN IS CONSUMED IN NORTH AMERICA

• THE PRODUCTS OF EUROPE ARE FOUND IN AUSTRALIAN STORES

• AFRICAN PRODUCE IS FOUND IN THE KITCHENS OF EUROPE.

Advantage

LEAD TO A DAZZLING MARKETPLACE WHERE COUNTRIES OF ALL ECONOMIC OPPORTUNITIES ARE REPRESENTED

MORE FORTUNATE COUNTRIES COME TO THE AID OF LESS FORTUNATE ONES WITH HUMANITARIAN EFFORTS

CREATE MORE OPPORTUNITIES

BUSINESS

JOB

SOLUTION FINDING OF PROBLEMS

Disadvantage EVOLUTION OF A GLOBAL VILLAGE WILL RAISE CONFLICTS BETWEEN CULTURES

CAUSE A FRAGMENTATION OF CULTURE

OR

LEAD TO CULTURAL DOMINATION BY MORE DEVELOPED COUNTRIES AND POSSIBLY CREATE HYBRID CULTURES

Comparative Study of Mass Media

Mass Media

Any of means of communication such as television, newspapers etc. thatreach a very large number of people.

Exchanging information on a large scale, to a wide range of people.

Three main means of transmitting information on large scale, that are:print media, broadcast media, and digital media or internet

Print Media:

A print media is a news organization suchas newspapers and magazines thatproduce news and stories that are meantto be read.

It is tangible form of information .

books, magazines, journals andnewspapers etc.

Print Media:

Print news uses AP style of presentation.

AP style is the grammar, capitalization and punctuation style of theAssociated Press news agency, used by newspapers and other news andmedia outlets

AP Style is actually a specific kind of writing that we read in the newspaper.

Print Media:

AP Style requires the use of spelling and punctuation.

For example, AP Style requires the use of a space between web and site forthe term web site.

The same thing goes for email which AP requires to be written as e-mailalso for e-commerce, e-book, and e-business.

Print Media:

Print news uses inverted pyramid, whichputs the most important details at thetop and least important details are builtfrom the lead sentence.

With print news, the concern isnewspaper space and sentences arebetween 20-25 words.

Print Media In Pakistan:

Major print media groups operating in Pakistan are:

Dawn Group (founded in 1941by M.A.Jinnah)

Nawa-i-Waqt Group (Established in 1940 by Hameed Nizami)

Jang Group (Founded in 1942 by M.K.R)

Express Group ( founded on 3rd September 1998, owned by Lakson group)

Factors affecting Print Media in Pakistan:

Decline in reading habits.

Convergence of new media with old media.

Emerging trends of e-paper and e-books.

Access to television and internet.

Broadcast Media:

Broadcast media is the distribution or transmission of audio/video signalsand is the most expedient means to transmit information immediately tothe widest possible audience.

Broadcast media originated with the development of the radio in thetwentieth century.

Prior to the radio, news and other information was transmitted acrosstelegraphs and, later, telephones, but both technologies transferredinformation from one party to another.

Broadcast Media:

Radio allowed for information transferfrom one party to multiple parties and,just as importantly, freed informationtransmission from physical wires.

By 1946 NBC, CBS and ABC beganregular television broadcasts, includingnewscasts that were generally ten tofifteen minutes in length.

television ultimately replaced radio as thechief source of in-home entertainmentby 1960.

Broadcast Media:

broadcast news uses AP style as well as abroadcast presentation style andTransmit sounds or images electronically.

With broadcast news, the length of timeis a concern, stories being structured formultitasking consumers, sentences are10-15 words, and present tense is alwaysused.

Broadcast Media:

In broadcast journalism, new stories begin with a general, simple sentencesignaling the beginning of a story.

Sentences in a broadcast news story generally contain just one idea and donot contain multiple clauses and internal clauses. This makes it easier forthe anchor to read.

In print, a source is mentioned at the end of a sentence. In a broadcaststory, the source is mentioned at the beginning of a sentence. Thisemphasizes the informative part of the sentence for the listener.

Broadcast Media:

The control the audience of the print media has over that of the broadcastmedia is greater.

For example readers reading a newspaper or magazine can decide whichinformation they want to read, whereas in broadcast media, the listener orviewer cannot choose what he wants to view or hear. A newspaper readercan skip pages he does not want to look at.

For example if I am reading a newspaper and come across advertisements,I can easily skip these pages and move on to the next pertinent one. Thishowever is not the case when listening to the news on the radio orwatching the news on the television. In broadcast media, the audience isforced to listen or watch the advertisement.

Broadcast Media in Pakistan:

Role of Radio:

Broadcast Media has a major role in the history of Pakistan.

The independence of Pakistan was announced by Mustafa Ali Hamdani on Radio Pakistan on August 13,1947 at 11:59pm

Pakistan Broadcasting Corporation has 24 radio stations.

Broadcast Media in Pakistan:

Television:

First official television station commenced transmissions on 26 November, 1964.

PTV started color transmission in 1976.

In 2002. GOP allowed private TV channels to operate.

Currently around 124 TV channels are operating throughout Pakistan.

Internet Or Digital Media:

Digitized content (text, graphics, audio, and video) that can be transmitted over internet or computer networks.

e-Commerce

Games – console, online and mobile

Websites and mobile applications

Animation

Social media

Video

Social Media:

Social media is a social instrument of communication.

Social media is the prominent and integral part of digital media.

Social media is a two-way communication.

Facebook: 61% in 2012, 71% in 2013 and 71% in 2014 LinkedIn: 20% in 2012, 22% in 2013 and 28% in 2014Pinterest: 15% in 2012, 21% in 2013 and 28% in 2014 Instagram: 13% in 2012, 17% in 2013 and 26% in 2014Twitter: 16% in 2012, 18% in 2013 and 23% in 2014. Data from the Pew Research Center

Internet Or Digital Media:

Digital media has allowedcomputer mediatedcommunication.

digital communication goesbeyond social media.

In a 2013 Nielsen report, 59% ofpeople said they were “morelikely to purchase a new productafter learning about it throughInternet research”

and 30% said the same thingabout research on social media.

Internet Or Digital Media:

Average minutes spent reading per person per day in 2012

8.24 min------PRINT NEWSPAPER

37.17min----INTERNET

In 2013, newspaper ad revenues saw a drop by 8.3% from 2012,

Internet Or Digital Media:

Digital news organizations have expanded, and in 2013, both large andsmall outlets added full-time staff editorial positions.

Large news outlets--3,000 POSITIONS ADDED.

438 smaller news outlets--2,000 POSITIONS ADDED

Internet Or Digital Media:

Around 40% of the world population has an internet connection today. In1995, it was less than 1%.

The number of internet users has increased tenfold from 1999 to 2013.

The first billion was reached in 2005. The second billion in 2010. The thirdbillion in 2014.

YearInternet Users

Penetration(% of Pop)

WorldPopulation

Non-Users(Internetless)

World Pop.Change

2016 3,424,971,237 46.1 % 7,432,663,275 4,007,692,038 1.13 %

2015 3,185,996,155 43.4 % 7,349,472,099 4,163,475,944 1.15 %

2014 2,956,385,569 40.7 % 7,265,785,946 4,309,400,377 1.17 %

WORLD INTERNET USAGE AND POPULATION STATISTICSJUNE 30, 2016 - Update

World RegionsPopulation( 2016 Est.)

Population% of World

Internet Users30 June 2016

Penetration

Rate (% Pop.)

Growth2000-2016

Table% Users

Asia 4,052,652,889 55.2 % 1,846,212,654 45.6 % 1,515.2% 50.2 %

Europe 832,073,224 11.3 % 614,979,903 73.9 % 485.2% 16.7 %

Latin America / Caribbean

626,119,788 8.5 % 384,751,302 61.5 % 2,029.4% 10.5 %

Africa 1,185,529,578 16.2 % 340,783,342 28.7 % 7,448.8% 9.3 %

North America 359,492,293 4.9 % 320,067,193 89.0 % 196.1% 8.7 %

Middle East 246,700,900 3.4 % 141,489,765 57.4 % 4,207.4% 3.8 %

Oceania / Australia 37,590,820 0.5 % 27,540,654 73.3 % 261.4% 0.8 %

WORLD TOTAL 7,340,159,492 100.0 % 3,675,824,813 50.1 % 918.3%100.0

%

Television: 66% in 2011 and 69% in 2013. Internet: 43% in 2011 and 50% in 2013 Newspaper: 31% in 2011 and 28% in 2013 Radio: 19% in 2011 and 23% in 2013. Data from the Pew Research Center

Digital Media In Pakistan:

Pakistan as the world’s 7th largest country has tremendous potential for digital media.

Digital media is an emerging and dominating media in Pakistan.

Though the technology has been there since 1990s yet, fewer people properly understand aspects and importance of digital media.

Components, Function and Effect of mass media

Scheme of presentation

Components of mass communication

Function of mass media

The five m’s of mass communication

Effect of mass media

Components of Mass Communication

Mass communicator

Mass massage

Mass media

Mass audiences

The five m’s

Mass communicator- Message crafters

Mass message- What is to communicated

Mass media- Vehicles that carry massages

Mass audiences – Recipients of mass message

Mass communication –linkage between communicator and audiences

Function of Mass communication

There three basic function of mass communication

To inform

To educate

To entertain

Effect of mass coumunication

Effects of Mass communication

Mass communication has had both positive and negative effects on people.

Positive effects (information , knowledge and entrainment )

Negative effect ( eye side issues , correlation with obesity, hypertension, and metabolic syndrome)

Thank you

References

https://communications.syr.edu/about/welcome/digital-media-and-communications/

http://goingtoieu.ie.edu/communication-and-digital-media-at-ieu-a-program-designed-to-bring-out-your-creativity-and-make-brands-matter

https://www.mandr-group.com/the-importance-of-digital-communication/

http://www.internetworldstats.com/stats.htm

https://prezi.com/uzyg9yhotjgf/role-of-broadcast-media-in-pakistan/.