global opportunities for social & mobiles games - rex ng, 6waves
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Opportunities onFacebook games
Confidential
London Games Conference 2012
Rex Ng, Co-Founder & CEO
2Confidential. All Rights Reserved.
Users & Apps
480M
365M
1B
600M*600K
700K
550K
200K
Users Apps
Data Source: Various Website
3Confidential. All Rights Reserved.
Monetization & Cost
Casual Core Casual Core Casual Core Casual Core
ARPDAU $0.07 $0.5 $0.34 N/A $0.02 $0.20 $0.08 $0.8
CPI $0.60 $2 N/A N/A $0.14 $0.30 $1.5 $4
Data Source: 6waves internal data
4Confidential. All Rights Reserved.
Retention
Casual Games Core Games
Day 1 Day 7 Day 14 Day 30
45%
27%25%
20%
30%
11%9% 8%
50%
30%
25%
20%
Day 1 Day 7 Day 14 Day 30
31%
17%
13%
7%
45%
21%
13%
10%
Data Source: 6waves internal data
5Confidential. All Rights Reserved.
Indies in Top 100 Grossing
Series10%
10%20%30%40%50%60%70%80%90%
100%
36%
95%
28%
17%
64%
5%
72%
83%
Independents Established
Data Source: Base on Top Grossing in AppStore, AppCenter
6Confidential. All Rights Reserved.
Top Grossing by Genre
Data Source: Base on Top 50 Grossing in AppStore, AppCenter
Puzzle Sims Casino Sports Strategy
24%
28%
34%
2%
12%
20%
26%
16%14%
24%
14%
24%
28%
2%
32%
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Paid Installs
Cross Promo
Viral Installs64%
Viral Growth Regional Growth
8Confidential. All Rights Reserved.
Low eCPI App CenterData Source: Base 6waves Internal data
eCPI CPI Rev/Install
9Confidential. All Rights Reserved.
Saturation Social Games Fatigue
Thank you!
rex@6waves.com
Confidential 10 All Rights Reserved.
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