global marketing:zero cost mba

Zero Cost MBA(Global Manager for 21st Century)

Global Marketing: An Overview

100+ countries, 2000+ people,

1500+ e-mails, 400+ organizations

Impact: Immeasurable!!

One Man's Vision: Higher Education's Mission!!

Ankit Khandelwal,http://www.ankitkhandelwal.in

An Overview of 'Zero Cost MBA' Project Reasons for Global Marketing

Implementation Steps - Market Research- Development of personal website www.ankitkhandelwal.in - Lead Generations- Overcoming the Challenges

Additional Works Outcomes of Global Marketing - Summary- Academic Outcomes - Promotion in Media/Appreciation in the Educational World - Sharing the Learning With Others - Bringing Out Views of Others

Contact Details

Contents

An ambitious project modeled on 'competency based education', with a vision to gain skills required

to become a 21st century global manager.

Self-designed curriculum to fulfill current/future requirements of the business world.

Studied online courses from different universities available freely on MOOC, OCW platforms.

Study supplemented through other open educational resources, publicly available materials. (newspapers, companies annual reports, international institutions updates etc).

Knowledge gained has been tested in many real-life projects to develop market ready skills.

Self-study of 3 foreign languages, study of many different cultures to develop intercultural competence; and expansion of professional network in over 100 countries.

2 years of continuous work(May 2012-June 2014), based in the hometown in India.

An Overview of 'Zero Cost MBA' Project

Concept of 'Zero Cost MBA': http://ankitkhandelwal.in/global-manager/ Development of curriculum: http://ankitkhandelwal.in/idea-gathering-phase/

List of courses (with offering universities): http://ankitkhandelwal.in/global-manager/list-of-courses/ List of projects done: http://ankitkhandelwal.in/category/projects-done/

'Global Manager of the 21st century', a new concept, can be helpful to prepare a new generation of workforce to tackle future challenges.

Increasing awareness will make other youngsters aware of this 'self designed project'.

'Competency based learning' can help to reduce the ever-growing shortage of a skilled workforce.

The project can be helpful for reducing deficiency in higher education systems in line with United Nations Millennium Development Goals.

The Project offered a glimpse into the future of higher education. (studying at home, designing own curriculum, courses from different universities)

'Zero Cost MBA' concept can be helpful in resolving educational debt problems in some countries.

Last but not least, every good idea like 'Zero Cost MBA' deserved to be known by the people.

Reasons for Global Marketing

Implementation (Sept 2014- on-wards) Steps in Global Marketing Project Development of Personal Website (www.ankitkhandelwal.in) Market Research Approaching Individuals Overcoming Challenges Additional Works

Documentation

Additional Works

Creation of database of educational/business organizations

Investigaged and listed details of journalists, educational researchers

Approached journalists/talks at educational conferences

Blogs/Articles written at educational websites

MOOCs/OER researchers helped

International organizations/Government agencies approached

Development of personal website

Written posts about 'Zero Cost MBA' project

Book: Zero Cost Practical MBA

Translation into 95+ major world languages

Brought views of other MOOC enthusiasts

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Market Research

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Implementation

Steps in Global Marketing Project

Built the website from base including planning the layout, programming the web pages.

The website describe activities undertaken to develop different soft skills. (Public speaking engagements, leading multi-cultural teams, country respresentatives etc)

Added different write-ups on the 'Zero Cost MBA' project.

It took 2 months to complete. The website went live on 5th September, 2014.

A personalized space for others to get first hand information.

The website attracted visitors from more than 155 countries.

Development of Personal Website

Statistics about the website (till 29.02.2016)

Visit: http://www.ankitkhandelwal.in

Overviewof the

Website

Visit: http://www.ankitkhandelwal.in

A database of OER(Open Educational Resources) related activities has been created.

Organizations helped in the Zero Cost MBA project (curriculum design, online courses, publicly available material, volunteering projects etc) were listed to be acknowledge through thanking notes.

Information related to organizations working in the field of education has been investigated.

Business magazines and journalists were listed through an extensive research.

Individual persons involved in the field of education were identified and contact details were listed from social media and other places.

Different countries, cultural perceptions and trends in MOOCs related to the particular region have been briefly studied. They were cross checked for the involvement of country with e-learning. This data proved valuable in the Global Translation Project.

Subscription of newsletters about major events(including educational conferences) related to MOOCs to get latest updates.

Market Research

Notes of thanks were written to university professors, organizations, and individuals. (The list also included organizations supporting online education efforts)

Different leads were generated through social media to approach educational researchers for improvements for future offerings of online courses.

Journalists and educational establishments have been approached to share project story with others.

Mixed modes of communication (social media + e-mail + Skype/Google Hangout + in-person meeting + conversation over phone) have been used.

Project Management methodology has been adapted for maintaining a good overview of the entire project.

Challenges related to cultural and time-zone differences created some difficulties, while communicating with people in different parts of the world.

Project Progress

Unwillingness by a majority of people in accepting a new idea.- Benefits to society convinced many in taking this forward to others. - Investment by governments of different countries into online education helped in reducing

negative perception. - Situation improved through the passage of this project, with more people accepting MOOCs. Difficulties in finding contact information - Alumni networks, classmates, and social media was extensively used to generate leads. Cultural barrier caused challenges in communications. - Long negotiations with some individuals. - Exercised lot of patience when waiting for e-mails, follow-ups, and sharing of the work.

Overcoming the Challenges

Global Translation- 2 page summary has been translated into 95+ major languages of the world.- Aimed at increasing awareness about the project to non-English speaking population. - Approached people in more than 100 countries for voluntarily translation support.- Project will be accessible to more than 50% of the world's population. - Expected release: March, 2016

Book: Zero Cost Practical MBA- Self designed competency based educational path converted into a book. - Answers on designing own curriculums, gaining knowledge through easily available resources. - Suggestions on identifying the market trends and development of necessary soft skills. - A "Self Help" book with special emphasis on practicing knowledge in real situations. - Expected publication: In 2016

Case study: 'Zero Cost MBA' project as a good educational practice in the academic journals (under consideration).

Additional Works

Outcomes of Global Marketing Summary Academic Outcomes Marketing through Media Sharing the Learning with Others through Blogs/Articles Bringing Out Views of Others

An unique project done by an individual received appreciation from different parts of the world.

Over 1500 e-mails written, 3000 tweets sent, and 2000 different individuals were approached for 'Global Marketing' project.

Labeled as 'One Man's Vision: Higher Education Vision' by a website, this self-designed educational project was mentioned and introduced in educational magazines, mainstream media, and during conferences.

Blogs, articles, and interview series allowed other people to experience this new way of gaining education.

Publications and translations will cover a large portion of the world’s population with a positive message about a new form of gaining education.

Created positive impact on the minds of many people and upcoming works (book, translation, publication) will continue to generate interest and inspire other people for years to come.

The project also served as a capstone project for using skills on the Global Level.

Summary

Academic Outcomes Researchers Helped Some Responses from Professors on Notes of Thanks Participation in Conferences/Events

Helped through- Directly discussing experiences- Answering to course surveys - Academic thesis work support

Researchers Helped

Ankit, thank you so much for this email! Your project is so interesting, I am so happy that my course helped, and I wish you luck!Warm regards

Dear Ankhit,

Thanks very much for your email and accompanying note. It was kind of you to write, and does help further energize me around my educational endeavors.Best

Thanks! I'm glad my MOOC has been valuable for you. Keep up the good work with your project, and best wishes as you advance in your career.

Ankit,Thank you for your note. It is very gratifying as a teacher to receive feedback like this. I am glad you enjoyed the course and I wish you luck with your future endeavors.

Take care,

Dear Ankit,

It is very nice to hear from you. Thank you for your wonderful letter. I am glad you enjoyed the course and proud that you are implementing your ideas.

All the best to you.

Dear Ankit

Thanks so much for the gracious email! I am really delighted that you found the course useful and that you were able to take the time to write to me.

Congratulations on the exposure too! Best,

Response from Course Professors on Note of Thanks*

*Identity of Professors has not been disclosed to maintain privacy.

Abstract selected in:

Invited as speaker

Invited to share learning experience of MOOCs and assistance obtained from CourseTalk.com. @NewCo festival, Silicon Valley

Virtual presentation of the work at the ICDE conference in Moscow

Talked about the importance of open education

Discussions on the future of business education

Presented the work during the X International Seminar in Spain

Conference Participations

Marketing through Media(Educational/Mainstream) In Educational Institutions In Indian Media In Media (Mainstream/Educational) Around the World Glimpses of Media Promotions Buzz in Social Media

Open forum Australia

The Association to Advance Collegiate Schools of Business), USA

E-learning platform for students and educators around the world.

Monterrey Institute of Technology and Higher Education, MexicoUniversity Post, magazine of the University of Copenhagen

In Universities & Educational Institutions

Prominent Indian business daily Widely read English newspapers in 7 Indian states

Hindi language edition of the Business Standard5th largest Hindi daily in India*

2nd largest Hindi daily in India* Widely read newspapers in Indian state Andhra Pradesh & Telangana

English newspaper in Indian state Goa

Indian news channel

Indian business magazine Educational magazine published monthly from Indian state Kerala

* based on the audit bureau of circulation (ABC) India, 2013-2014

In Indian Media

Management education guidance website, USA

Verslo žiniosLeading Lithuanian business daily

USA based educational website

Educational news website based in UKwww.universityworldnews.com

Magazine of the Copenhagen Business School, Denmark

Student magazine,Greecewww.frapress.gr

Educational information website,RussiaManagement programinformation website, Francewww.mba.today

Danish cultural institute, Denmark

Core of education,USA based educational talk show.www.coreofeducation.com

Indian educational magazine

Media(Mainstream/Educational): Worldwide-1

USA based learning solution website. www.skilledup.com

China Radio International Leading search & discovery portal for online learners. www.coursetalk.com

Newspaper for the Indian community in USA

Educational website based in eastern Europe www.mladiinfo.eu Global leading news website based in USA.

http://www.educationnews.org

Media(Mainstream/Educational):Worldwide-2

Leading business daily of Germany http://www.handelsblatt.com/ Radio Russia

Summary published in the University Post, Copenhagen

On the cover page of T

he New

Indian Express

Featured

in

MIT OpenCourseWare

Number of views till 01.03.2016

Opinion in the New Indian Express

In the Education Events Magazine, Russia

Featured inthe Dainik Bhaskar(2nd largest Hindi daily in India)

Interview in Money Today(a prominent business magazine in India)

Appreciation in AASCB (The Association to Advance Collegiate Schools of Business), USA

Featured in the Business Standard(leading business daily in India)

Featured inthe GoaHeralado

Buzz in Social MediaPicture credit: Twitter & Faceboook

Sharing the Learning With Others Written Blogs/Articles Snapshots of Some of the Written Blogs Translation of Blogs into Mandarian at China based MOOC platform Education columnist for the 2nd largest English daily in India (The Hindustan Times) Participating in an Open Forum About MOOCs, Open Education

MOOC provider based in USAwww.edx.org

MOOC platform from the European Commissionwww.oped.europa.eu

Top English language daily in China www.blog.chinadaily.com.cn

MOOC provider based in Germany www.iversity.org

Website of opensource world

MOOC provider based in Irelandhttps://alison.com/

MOOC provider based in USA www.novoed.com

The American Institute of Chemical Engineers www.aiche.org

USA based open educational courses provider www.saylor.org

Platform providing MOOC courses in Mandarinwww.mooc.guokr.com

Website connecting people to online learning http://mooclab.club/

Written Blogs/Articles at

Website connecting Germany’s international Alumni all around the world: https://www.alumniportal-deutschland.org/

Blog series onIversity(Germany based MOOC Provider)

Blog series onSaylor.org(USA based open educational courses provider)

Blog post onedX (MOOC Provider)

- Talking about developing intercultural competence through MOOC

Article series onChEnected (The American Institute of Chemical Engineers)

Blog @The China Daily(About the journey of knowing China through MOOCs)

Blog translated into Mandarin at Guokr (MOOC platform in China) to help learners of China

Education columnist @The Hindustan Times (2nd largest English daily in India)

Question and Answers Session at MOOC Lab

Bringing out Views of Others Interviewed for The Times of India: Dr. Anant Agarwal, President of Edx Interviewing MOOC Learners & E-learning Enthusiasts Around the World

InterviewedDr. AnantAgarwal(President of edX)(The Times of India is the largest English daily in India)

An Interview SeriesStarted inCollaboration withMOOCLab

InterviewingMOOC Learners, helping them in sharing their stories .

Global Manager: http://www.ankitkhandelwal.in/global-manager/

E-mail: ankit.chemical@gmail.com

Twitter: www.twitter.com/enlighting

LinkedIn: www.in.linkedin.com/in/satyasampurna

Diclaimer

- This presentation is meant to be self-explanatory for readers. Therefore, usage of sophisticated terminology, graphs, and statistics have been avoided to keep this presentation as simple as possible.

- Logo, trade marks, and snapshots belong to the respective organizations. They are only used for the purpose of a reference.

- Every information presented has been counter- checked throughly. However, please report back via the channels mentioned above when finding any mistake.

- Few things have changed in the online learning world during the continuation of this project (mid 2014-early 2016). This presentation has not taken those changes into consideration.

Contact for Questions & Comments

Thank you for your time!!

Location: UOC Catalonia Oberta, Barcelona, SpainPresenting Zero Cost Management Graduate at X international educational seminar, UNESCO