glass for research

We’ll let you in on a few secrets and you’ll be smirking too.

What We DoWe focus on engaging consumer passion and behavior.

RESEARCH EVENTS

We are a boutique market research and strategy firm based in NYC with over 32 (combined) years of experience across industries, products, services, brands and

methodologies.

We capture unique insights using new technology.

About Side Smirk

Google Glass for Research

Mobile Research

Market Research Live

Hybrid

In-depth Interviews (online & offline)

Focus Groups (online & offline)

24 Hour Quantitative

Usability (online, remote, in-room)

Soci

al M

edia

Rec

ruit

men

t

CAPABILITIES

Highlighting the following research methodology:

for research

Record Video

Sharing

Take Pictures

Live Streaming

Navigation

Translate

Glassware Integration

Call/Text/Email

In development: pupil/eye-tracking, emotion tracking, moderator tools via proprietary

Side Smirk Glassware

GLASS FOR RESEARCH

Using Google Glass for Unique Consumer Insights

These functionalities help you truly understand…

CONSUMER

PASSION

CONSUMER

BEHAVIOR

SAMPLE METHODOLOGY

Using Google Glass for shopper insights:

• Stage I: Google Glass in-store shopping experiences.

• Participants wear Glass throughout their normal shopping

• They would be instructed to behave as they normally would

• Participants may or may not be provided with tasks

• Glass is recording the experience

• Capabilities to stream live real-time video to phone/tablet/computer

SAMPLE METHODOLOGY

• Stage II: Immediate post interview with the moderator (wearing

Google Glass)

• General shopping experience (purchases, engagement, frustrations, etc.)

• Employee interaction

• Purchase decision influencers

• Information/signage/displays (look/feel of store)

• Stage III: Follow-up survey one week post field

• After reviewing Glass video footage

CASE STUDY

proprietary & confidential

PROJECT OVERVIEW

& OBJECTIVES

The primary objective of this project was to test the in-store

shopping experience of GNC customers, specifically their use of

information, displays and signage.

WHAT SHOPPERS NOTICE &

WHERE THEY GO FIRST

HOW THEY INTERACT WITH

PRODUCTS, SHELVES &

DISPLAYS

EMPLOYEE ENGAGEMENTWHAT INFORMATION IS

IMPORTANT & DRAWS

ATTENTION/ENGAGEMENT

POINTS OF FRUSTRATION &

BARRIERS TO PURCHASE

WHAT INFLUENCES

PURCHASE

proprietary & confidential

WHAT

CUSTOMERS

NOTICED

FIRST

proprietary & confidential

INSIGHTS

proprietary & confidential

INSIGHT EXAMPLE

Standalone shelves in the

middle of the store are

intrusive, in a good way.

proprietary & confidential

INSIGHT EXAMPLE

Customers are using

product packaging

instead of store signage

for specific product

information.

proprietary & confidential

A MOM,

IN THE

GROCERY STORE

GAUGE

CONSUMER

PASSION

TRULY

UNDERSTANDING

CONSUMER

BEHAVIOR

OTHER WAYS TO USE

GLASS FOR RESEARCH

Shopper insights

Usability

• Website, game, mobile phone and app testing

• Any user interface/product

Concept, advertisement, product testing

Ethnographies

• See how your customer interacts with your product at home or on-

the-go

Peer-to-Peer and Moderator Interviews

www.sidesmirk.com

www.glassforresearch.com

research@sidesmirk.com

We’ll let you in on a few secrets and you’ll be smirking too.