#giftarecharge campaign by viralcurry
Post on 14-Jan-2015
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#GiftARecharge
Campaign@FreeCharge
Aim
To engage audience on the twitter handle ofFreeCharge.com on the occasion of Diwali
#GiftARecharge
• #GiftARecharge contest was live for 3 hours with 4 winners and trended for 5 hours.
Execution
• #GiftARecharge trended in India for 5 hours.• Followers increased – 150+ • Creative and massive engagement through
tweets related to Gifting, Mobile Recharge and festival fever.
Impact
Became Top Trend in IndiaDelhi Mumbai Bangalore
India
Tweet Count
• Overall tweet count including freecharge’s hashtag & @freecharge – 2,812
• Tweet count with freecharge’s hashtag - 2,785• Overall Activity- 5,597
FreeCharge’s Exposure
• Overall Exposure including @freecharge and Freecharge’s hashtag – 5,236,483
• Exposure with @freecharge – 2,540,874• Exposure with Freecharge’s hashtag -
2,695,609
Tweets’ Screenshot
Exposure’s screenshot
Thank you
Team Viralcurry
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