[#ghconf17] move fast and take risks — how to win with limited resources

Move Fast and Take Risks!—!How to Win with Limited Resources

Julie Zhou, Yik Yak

Julie ZhouGrowth @ Google, Hipmunk, Yik Yak

Wednesday, May 24, 2017

Move fast and take risks:How to win with limited resources

#30

A little background...

#10#20,001

Typical travel site

Hipmunk: Focus on user happiness

Typical travel site

Hipmunk: Focus on user happiness

No acquisition is free

If you must spend money...

INCUMBENTS• Money• Resources

YOU• Speed• Risk-taking

INCUMBENTS• Money• Resources

Example: Facebook Mobile Ads

versus

Example: Facebook Mobile Ads

High rollers crash the arbitrage party

High rollers crash the arbitrage party

When Hipmunk started

Example: The Internet’s dirty secret

Example: The Internet’s dirty secret

Example: The Internet’s dirty secret

● 3x impression volume of Google + Facebook + Twitter

● 90% lower unit costs

● 4x higher new user retention than Facebook

http://blog.eat24hours.com/how-to-advertise-on-a-porn-website/

Example: The Internet’s dirty secret

Reddit (r/atheism, r/wtf, r/fffffffuuuuuuuuuuuu)

Snapchat

Musical.ly

More channels that make people nervous

Alternative investments

Relationships

Hipmunk: Daily active Android users

Hipmunk: Daily active Android users

“Nexus 7 delivers the finest experience we’ve seen yet from an Android tablet” – Wired

Move fast

Take risks

Find your competitive advantage

How to win with limited resources

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