gfwc communications and public relations june 2014 mc

GFWC CPR Presentation June 2014, Wendy Carriker, 2014-2016 Chairman

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COMMUNICATIONS AND PUBLIC RELATIONS: CPR FOR THE FEDERATION

General Federation of Women’s Clubs

COMMUNICATIONS, PUBLIC RELATIONS AND SOCIAL MEDIA FOR YOU AND YOUR CLUBS

How does your club Communicate? Newsletter – sent through the U.S. Postal ServiceNewsletter – sent via EmailWeb siteNewspaper AdsYour State Clubwoman MagazineSocial Media:

FacebookTwitterPinterestYouTubeLinkedIn

GFWC TOOLSGFWC Style BookGFWC Web SiteGFWC ManualGFWC News and Notes – Email NewsletterGFWC Clubwoman Magazine

Whatever you use, remember your current members and future members depend on them. We have to make sure we Communicate, and share our story. C.P.R. is the Heartbeat of our Federation.

SOCIAL MEDIA

What “IS” Social Media?

IT’S NOT JUST

IT’S NOT JUST

Social media IS about using technology to keep

members engaged and using it as a

membership tool

Why bother with Social Media?

Socialnomics 2014 https://www.youtube.com/watch?v=zxpa4dNVd3c

How and where to start……

How and where to start……

For more information on getting started:

Facebook: http://www.facebook.com/help?guide Twitter:

https://support.twitter.com/articles/100990-how-to-sign-up-on-twitter

Google: http://www.google.com/+learnmore/ YouTube: https://support.google.com/youtube/answer/3309389 Flicker: https://www.flickr.com/help/faq/ LinkedIn: http://help.linkedin.com/app/home Pinterest:

http://www.realsimple.com/work-life/technology/how-to-use-pinterest-00100000087471/

GETTING STARTED USING SOCIAL MEDIA FOR SOCIAL GOOD Your homework? Here are a few articles to look over and enjoy.

Social Media for good: http://www.netsquared.org/blog/getting-started-using-social-media-social-good-interview-ryan-crowe#.U4-j5fnxqmc

Social Media and Membership? Sure: http://www.webbrightservices.com/the-association-blog/bid/205747/How-to-Increase-Your-Association-Membership-with-Social-Media

The Good, the Bad, and the Time Commitment What can we do to use Social Media for good? Don’t get overwhelmed. Talk to others and get their

advice. “Follow” other clubs, other

Federations and do what Clubwomen do best, SHARE!

There is no social action that is too small.

Don’t take on too much at once. Don’t pick up a hammer for the

first time and attempt to build a house. Learn how to drive a nail first.

Relax and enjoy it all.

SOME IDEAS FOR GETTING STARTED Facebook: Find out what is acceptable by your members. Make sure they are

supportive and engaged. GFWC has a great Facebook Page:https://www.facebook.com/GFWCMembersLook at other states: GFWC of North Carolina: https://www.facebook.com/GFWCofNorthCarolinaAs an Administrator, you can see the number of times someone looks at your page. As posts are “shared” and “liked” the more people see your information.

Remember this is “Social” Media. “Sharing” And “Liking” (copying) are good things.Post meetings, projects and PICTURES!“Tag” people and places whenever possibleThe average lifespan of a post is 3-4 hours

FACEBOOK INFORMATION

SOME IDEAS FOR GETTING STARTED Twitter: Twitter is a quick fast paced 140 character information blitz!

Easy explanation of Twitter: http://www.momthisishowtwitterworks.com/ GFWC has a Twitter Feed: https://twitter.com/GFWCHQ “Follow”

them Follow me: https://twitter.com/WendyJaneO Follow organizations that your Federation or club partners with:

The “selfie” that almost broke Twitter

3,422,589 RETWEETS 2,030,117 FAVORITES

P.S. It was an Ad for Samsung

SOME IDEAS FOR GETTING STARTED Pinterest: Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips and projects, organize events or save articles and recipes. http://seniorplanet.org/how-to-use-pinterest-5-tips-for-getting-starte

d/

Using Pinterest for Non-profits: http://www.nptechforgood.com/2012/04/02/five-pinterest-best-practices-for-nonprofits/

Using it for your Club: Share the recipes used at a meeting, get ideas for projects, share photos and information.

Pinterest now posts your “pins” on Facebook You can also Tweet your “pins”

GFWC-NC has a GFWC Pinterest board

h t tp : / / www. p i n te res t . c o m/ g fwc nc / gener a l - f ede ra t i o n -o f-wo ma ns - c l ubs /

These “pins” were made by usingthe buttonon the Tool bar

SOME IDEAS FOR GETTING STARTED YouTube: YouTube is a video-sharing website, created by three former PayPal employees in February 2005 and owned by Google since late 2006, on which users can upload, view and share videos.

https://www.youtube.com/yt/playbook/getting-started.html GFWC and many State Federations and Club have videos on YouTube. Just do a search to find them.

I Am GFWC: https://www.youtube.com/watch?v=bEXg59irYkY GFWC-NC: https://www.youtube.com/watch?v=CKcpjz45a20 See all of the GFWC Videos: https://www.youtube.com/channel/UCppBpiSRzBiTsMMI3Jw85Sg/videos

SOME IDEAS FOR GETTING STARTED

Web Sites: Web sites are still great, but do cost money to build, and sometimes maintain. Some web sites are DIY models, check out Wordpress.com

Blogs: Blogs can be free, or can cost. Consider creating a blog (on line diary) for your clubs homepage as a way to share news that might need more words than a “tweet” or a Facebook Post. Blogs are a form of Social media, because unlike a web site, people can leave comments on them.

LinkedIn: Connect with GFWC on LinkedIn and Connect with each other. Mostly known as a business-oriented social networking service. www.LinkedIn.com

SOME IDEAS FOR GETTING STARTED

Hootsuite: is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard.

Hootsuite allows you to preschedule Tweets and Facebook Posts for days in advance, for up to 4 accounts FREE. If you handle more than 4 accounts the costs begin at $9.99 month. (30 day free trial)

This program also provides stats and analytical reports telling you which posts were viewed and shared the most

To learn more: https://help.hootsuite.com/categories/20067721-Getting-Started

This “tweet” was actually scheduled on June 4, 2014

Adding a “#” gives Twitter followers another way to follow an event. #gfwc2014 is the hashtag for this convention.

AND…IT’S FREE!!!

REMEMBER: TRIED AND TRUE C.P.R. AS WELL

GOOD EXAMPLES TO BORROW FROMArticles to check out:

http://mashable.com/2011/11/13/social-media-invisible-dog-campaign/ (tips on using social media to mobilize people to take action in the real world)

http://www.netsquared.org/blog/getting-started-using-social-media-social-good-interview-ryan-crowe#.U5EGpfnxqmc (advice on beginning using social media for social good)

http://www.coyotecommunications.com/outreach/osn.html (Nonprofit organizations, NGOs and online social networking: advise and commentary

Amanda Hite: Social Media Rock Star http://www.huffingtonpost.com/amy-neumann/social-good-amanda-hite-twitter_b_1138767.html

https://twitter.com/sexythinker

GOOD EXAMPLES TO BORROW FROMWeb sites to follow:http://mashable.comhttp://readwrite.com/#awesm=~oGmpY9F3pTF0sE

Volunteer Groups to follow & borrow ideas from: Peace Corps: https://www.facebook.com/peacecorpshttps://twitter.com/PeaceCorps

Shot @ Life: https://www.facebook.com/shotatlifecampaignhttps://twitter.com/ShotAtLife

Humane Society International: https://www.facebook.com/hsiglobalhttps://twitter.com/HSIGlobal

Volunteer Match: https://www.facebook.com/VolunteerMatchhttps://twitter.com/VolunteerMatch

GOOD EXAMPLES TO BORROW FROM

For profit Companies:http://www.ignitesocialmedia.com/facebook-marketing/top-50-bran

ded-facebook-pages/

Non profit:GFWC http://www.gfwc.orghttps://www.facebook.com/GFWCMembershttps://twitter.com/GFWCHQMarch of Dimes: https://www.facebook.com/marchofdimeshttps://twitter.com/MarchofDimes Rotary International: https://www.facebook.com/rotaryhttps://twitter.com/rotary

QUESTIONS ?

SLIDESHARE INFORMATION:

Watch this presentation again at:http://slidesha.re/1mZh3Mf

CONTACT INFORMATION Wendy Carriker

2014-2016 GFWC Communications and Public Relations Chairman

wcarriker@embarqmail.com

wcarriker@gmail.com

Facebook: https://www.facebook.com/wendy.o.carriker

Twitter: https://twitter.com/WendyJaneO

CPR Committee members:¨Wendy Carriker * 336-786-5747, 336-325-7220c wcarriker@embarqmail.comKathi McGraw 714-995-8850 Glenn.mcgraw@ca.rr.comLyndsey Miller LVLMW@aol.comKaren Morris 315-457-2041 Kmorris363nysfwc@aol.comSue Hass 712-295-6552 jshass@iowatelecom.netTammie McCoy 662-489-5894, 662-790-4134 Mcco3938@bellsouth.netSandi Jones 603-224-2684 sjonesvol@aol.comLisa Hedrick JEC 740-497-2905 jrval@frontier.com