getting the most out of your ebook collections: advertising

Heidi Schwab, Melissa Brisbin, Cynthia LambertCherry Hill Public Library

Getting the Most from Your e-Investment: Strategies for Purchasing and Promoting Your Digital Library Collection

2013 Survey of Ebook Usage in U.S. Public Libraries

● “Library website”(selected by 94% of respondents). ● Three-fourths (77%) of libraries rely in part on “word of mouth” ● “Flyers and bookmarks” (74%), ● “Signage in the library” (74%) ● “Social media” (73%). ● Happily, no one selected “do not promote ebook

collection.”

via 2013 Survey of Ebook Usage in U.S. Public Libraries

How Do You Promote Your eBook Collection?

Our Collections are Growing

Image Credit: http://d1u0vyj1e00z8y.cloudfront.net/wp-content/uploads/ebooks-on-tablets.jpg

What are the Obstacles?

Awareness● 1 out of 8 people have borrowed an eBook*

(ALA, 2014)

● 60% are still unaware their library has eBooks*

Self-Publishing Market● 4th largest publishing genre

● Amazon, Google and Apple all have avenues to people to publish

● Where should your library stand?Informational Credit: http://www.oclc.org/content/dam/campaign-landing-pages/en/214936_the-big-shift.pdf

Classes● NYPL’s “eBook Crisis?”& “Walk into eBooks”

● Tablets

● Make your training mobile

Marketing: Public Libraries

● Stickers or shelf talkers

● Use social media to connect to a tech savvy audience

● Add eBooks availability to all your handoutsInformational Credit: http://publiclibrariesonline.org/2013/06/3-ideas-to-market-your-econtent/

The Big Shift: Public Library Strategies for Access to Information in Any Format

● Use, track and share your data to prove the value of eBooks in your collection

● Share that data with colleagues and investors

● Look at results and discuss changes

Eventbrite

Patch.com

Steps for the Future● Create a visual presence● Continued programming● Reach beyond your walls● Look at your peers

Facebook Pages● Coolbrariansnj

● Library Peeps

● Libraries & Social Media

● Librarians in OverDrive

● Wordpress and Libraries

● Technology Training and Libraries

● Libraries Using Facebook Pages

● We Support NJ Libraries!

Libraries on Facebook● NYPL

● Library of Congress

● Craighead County Jonesboro Public Library

● Seattle Public Library

● Denver Public Library

● LibraryLinkNJ

Pinterest● NYPL

● Chattanooga Public Library

● Princeton Public Library

● Piscataway Public Library

● Seattle Public Library

"Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you." (Pinterst.com)

Tumblr● 140 million users ● Microblogging with video/GiFs/Pics--Easy! ● Posting content in a blog (private/public) ● Can follow other blogs ● Use/follow:#libraries, #librarians, and #Tumblarians

Tumblr● librarylinknj ● brklibteens ● darienlibrary ● nplbooks ● chplteens

Vine

Vine15 Cool Ways Libraries Can Use Vine to Create

Social Videos Ellyssa Kroski — July 23, 2013 via http:

//oedb.org/ilibrarian/10-cool-ways-libraries-can-use-vine/

● DC Public Library

● Chattlibrary

● Piscataway Public Library

Thank You!Melissa Brisbin

● Facebook: Melissa Brisbin ● Twitter: @melissabrisbin ● Instagram: MBrizzle ● Tumblr: melissabrisbin.tumblr.com

● Vine: @melissabrisbin ● mbrisbin@chplnj.org

● brisbinmelissa@gmail.org