getting tactical: public relations
Post on 15-Apr-2017
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GETTING TACTICAL:PUBLIC RELATIONS
Twitter: @d12toastmasters
www.d12toastmasters.org
Heather Munozprm@d12toastmasters
LEADING A PR TEAM
Let the World Know - Section 4, Page 38
http://www.toastmasters.org/Leadership-Central/Public-Relations
• Announce upcoming events and programs.
• Gather information for the newsletter or website by asking for story contributions or covering club news.
• Report on recent publicity.
• Greet members and guests.
AT THE CLUB MEETING
PRESS RELEASE TIPS
• Start with boilerplate
• Cover 5 W’s in the first paragraph
• Cover “How” with the remaining body
• Have someone proofread
OBJECTIVE TONE
http://service.prweb.com/learning/article/editorial-guidelines
YES! THIS!
“Local Business Owner Testifies for Health Care Reform” is far more compelling than
“Toastmaster Wins Award.”
• https://www.toastmasters.org/Leadership-Central/Logos-Images-and-Templates/Club-and-District-Websites
LET’S GO OUT THERE AND SHARE TOASTMASTERS!
Twitter: @d12toastmasters!
#whereleadersaremade#toastmasters
#publicspeaking!
Instagram: d12toastmasters!!
www.d12toastmasters.org prm@d12toastmasters
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