getting started with email marketing€¦ · 4 week email marketing webinar series © 2017 constant...

© Constant Contact 2016

Change nameSimple Marketing Strategy for Small Business and Nonprofits

Getting Started with Email Marketing ~

Advanced Features

© Constant Contact 2017 ~ Spark Your Leads

Tamara Jaros

Authorized Local Expert & Local Product TrainerOwner – Spark Your Leads

Welcome

Tamara@TamaraJaros.comwww.SparkYourLeads.com

4 Week Email Marketing Webinar Series

© 2017 Constant Contact ~ Spark Your Leads

April 3 – Contacts

April 10 – Campaigns

April 17 – Reports

April 24 –Advanced

Agenda

1. Advanced Featuresa. Campaigns Features

b. Campaigns to expand your business

c. Personalize your campaigns

d. Improve your Subject Lines

© 2017 Constant Contact ~ Spark Your Leads

Agenda

1. Advanced Featuresa. Campaigns Features

b. Campaigns to expand your business

c. Personalize your campaigns

d. Improve your Subject Lines

© 2017 Constant Contact ~ Spark Your Leads

Campaign Features

• Read More

• Poll

• RSVP

Campaign Features – Read More

Campaign Features – Poll

Campaign Features – RSVP

Agenda

1. Advanced Featuresa. Campaigns Features

b. Campaigns to expand your business

c. Personalize your campaigns

d. Improve your Subject Lines

© 2017 Constant Contact ~ Spark Your Leads

© 2017 Constant Contact ~ Spark Your Leads

Campaign Types

• Event

• Couponsfs

• Survey

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

Event* Event Basics & Settings

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

Event* Event Basics & Settings

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

Event* Event Basics & Settings

* Invitation

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

Event* Event Basics & Settings

* Invitation

* Registration

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

Event* Event Basics & Settings

* Invitation

* Registration* Registration Form

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

Event* Event Basics & Settings

* Invitation

* Registration* Registration Form* Reporting

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

Coupon* Set Up

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

Coupon* Set Up

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

Coupon* Set Up* Landing Page

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

Coupon* Set Up* Landing Page* Activate & Promote

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

Coupon* Set Up* Landing Page* Activate & Promote* Track

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

Survey* Customize Template

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

Survey* Customize Template* Format & Send

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

Survey* Customize Template* Format & Send* Metrics

© 2017 Constant Contact ~ Spark Your Leads

Campaign Type

Survey* Customize Template* Format & Send* Metrics

Agenda

1. Advanced Featuresa. Campaigns Features

b. Campaigns to expand your business

c. Personalize your campaigns

d. Improve your Subject Lines

© 2017 Constant Contact ~ Spark Your Leads

Automate Your Emails

© 2017 Constant Contact ~ Spark Your Leads

* Welcome Email

Automate Your Emails

© 2017 Constant Contact ~ Spark Your Leads

* Welcome Email

Automate Your Emails

© 2017 Constant Contact ~ Spark Your Leads

* Welcome Email* Birthday * Anniversary

Automate Your Emails

© 2017 Constant Contact ~ Spark Your Leads

* Welcome Email* Birthday * Anniversary

Automate Your Emails

© 2017 Constant Contact ~ Spark Your Leads

* Welcome Email* Birthday * Anniversary

Automate Your Emails

© 2017 Constant Contact ~ Spark Your Leads

* Welcome Email* Birthday * Anniversary*Automated Series 1

23

4

Automate Your Emails

© 2017 Constant Contact ~ Spark Your Leads

* Welcome Email* Birthday * Anniversary*Automated Series

1

23

4

• Timeless Content

• Answers for New Contacts

• Reuse Quality Content

• Engagement

• New Contact Feedback

• New Contact Information

Agenda

1. Advanced Featuresa. Campaigns Features

b. Campaigns to expand your business

c. Personalize your campaigns

d. Improve your Subject Lines

© 2017 Constant Contact ~ Spark Your Leads

Subject Line Ideas

• “Top” Appeal

• Sense of Urgency

• Personalize

• Ask a Question

• Exclusive Appeal

• Stay “In the Know”

• Onomatopoeia

• Allusions

• Alliteration

• Chunking

• Numbers

Subject Line & Pre-header Text

Subject Line & Pre-header Text

Subject Line & Pre-header Text

© 2017 Constant Contact ~ Spark Your Leads

Let’s See It In Action

Before & After

Before & After

4 Week Email Marketing Webinar Series

© 2017 Constant Contact ~ Spark Your Leads

April 3 – Contacts

April 10 – Campaigns

April 17 – Reports

April 24 –Advanced

© Constant Contact 2017 ~ Spark Your Leads

Tamara Jaros

Thank You!

Tamara@TamaraJaros.comwww.SparkYourLeads.com

Authorized Local Expert & Local Product TrainerOwner – Spark Your Leads