getting online & doing it well

ACLU of Illinois Chapter TrainingApril 14, 2012

Champaign, Illinois

Getting Online & Doing it Well

Contents of this presentation

• All aboard the social media bandwagon!• Elements of a successful website• Using email to spread the word• Let us help you

The Social Media Revolution

Facebook

Facebook Insights

Twitter

Our Twitterverse

Social Media VisibilityA little elbow grease goes a long wayfacebook.com/ACLUofCI:

Social Media Visibility

Social Media TakeawaysEngage frequently

Listen to your networks

Don’t spend too much time

Elements of a successful website• Frequently updated content• Prominent calls to action• Easy access to social networks• Visuals!• Menus & directories

Use a blog as a website!

What the #@&*^$ is a WYSIWYG?

What You See Is What You Get

Social Media Integration

Website Takeaways• Use images, links, and calls to action to

make your website engaging• Promote your social networks• Keep your content relevant & up-to-date• Use a blog as a website• Don’t be intimidated!

Using our email system

Give us the who, what when, where & why, and we’ll whip up an email for you!

Email Performance

Ideal Click-through rate =

1.6%+

e-benchmarksstudy.com

Email Takeaways

• Give sufficient lead time

• Always have a landing page

• Use images• Content should be

punchy & pithy

At Your Service

I am happy to help you with:• Social media questions &

requests• Website troubleshooting• Sending email

Questions?

Contact me!Maude CarrollOnline Advocacy CoordinatorACLU of Illinoismcarroll@aclu-il.org(312) 201-9740 x339