getting found on google: how to attract and convert new customers through search engine optimisation...
Post on 12-Feb-2017
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How to attract and convert new customers through Search Engine Optimisation (SEO)
Getting found on Google:
@petejov
/in/petarjovetic
By Petar Jovetic
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SEO?what is
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search engine optimisation, or SEO, is a methodology of strategies, techniques and tactics used to increase the amount
of visitors to a website by obtaining high-ranking placements for relevant, organic keywords in search engines
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What is SEO?
Visibility Traffic Revenue/
Leads
A simplified representation
On-page
Off-page
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SEO?why
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SEARCH ENGINEhow does a
work?
...Making sense of how a search engine works rationalises the activity we undertake as search engine marketers…
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...so to attract and convert new customers through Search Engine Optimisation, you need to....
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Step 1Build informative page content that’s relevant to specific search queries
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Step 2Promote these pages, acquiring links, likes and shares along the way, to communicate their popularity
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SEO = Content + Promotion
...
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Step 1Build informative pages that are relevant to specific search queries
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Conduct keyword research and create a keyword map
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Conduct keyword research and create a keyword map
AimTo determine what people are searching for and ensure each page of your site has a specific topic & purpose
ToolsGoogle Keyword Planner
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Look at your page holistically, from the top down
Begin optimising
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Begin optimising
URLs
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http://www.myshop.co.uk/cookware/saucepans
Begin optimising
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http://www.myshop.co.uk/static/Browse/ID72/33024823/c_1/1%7Ccategory_root%7CHome+and+garden%7C33005908/c_2/2%7C33005908%7CCooking%2C+dining+and+kitchen+equipment%7C33007755/c_3/3%7Ccat_33007755%7CCookware%7C33013646/c_4/4%7Ccat_33013646%7CSaucepans%7C33024823.htm
Begin optimising
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Begin optimising
Title Tags
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Begin optimising
Meta Descriptions
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Begin optimising
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Begin optimising
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Begin optimising
Headings
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Begin optimising
Words on the page
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Begin optimising
Images
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Begin optimising
Other useful content
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Begin optimising
Internal links
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Examples...
Vs.
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Step 2Promote these pages, acquiring links, likes and shares along the way, to communicate their popularity
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Begin promoting
Start with social media...
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Link Building
Begin promoting
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Begin promoting
Link?what is a
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Begin promoting
≠
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Considerations when link building....
Authority & trust of linking site
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How relevant is the link?
Considerations when link building....
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Variety of links from different sites...
Considerations when link building....
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Where is the link placed on the page?
Considerations when link building....
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How often are you building links?
Considerations when link building....
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Quality of current links?
Considerations when link building....
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To reiterate...
1) Build informative pages that are relevant to specific search queries
2) Promote these pages, acquiring links, likes and shares along the way, to communicate their popularity
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- Google Search Consolehttps://www.google.com/webmasters/tools/
- Google Analyticshttps://www.google.com/analytics/
Tools
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Thank you!
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Any questions?
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