getting ahead on linkedin
Post on 20-Aug-2015
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Agenda
Building you profile
Developing your network
Business intelligence
Applications
Paying your way
Introduction
• Who: social network for professionals with more than 75 million users and growing
• What: Profiles provide an opportunity to showcase personal expertise and network
• Why: develop your professional network and win business
Your profile
Use the LinkedIn wizard to complete your profile:
ExperienceEducationOnline presence PhotoGroups AwardsInterests Contact
A complete profile gives a greater picture of yourself for clients and prospects
Your company profile
• Click on "Companies" found under "More“
• Click on the "Add a Company" link
• Type in your company's official name and your email address
• Follow verification process
• Create your company profile
Privacy
• Your profile is public, but customisable
• Your relationships and network are is precious
• But, locking down your profile reduces its usefulness
Network etiquette
• Reflect real world network
• My rule – typically have met someone or worked with them
• Gaming or spamming network negates its value
Agenda
Building you profile
Developing your network
Business intelligence
Applications
Paying your way
Developing your network
• Import address books from other networks using CSV format
• Search for colleagues and clients by name
• Searching for colleagues and clients by workplace, school or association
• Connecting to colleagues and clients through mutual groups
Agenda
Building you profile
Developing your network
Business intelligence
Applications
Paying your way
Link
Skills: “PR conference speaker”
Agenda
Building you profile
Developing your network
Business intelligence
Applications
Paying your way
Applications: events
Agenda
Building you profile
Developing your network
Business intelligence
Applications
Paying your way
Paying your way (or not)
• Business version of LinkedIn costs $19.95 per month
• Send InMail to people outside your network
• Analytics - see who is looking at your profile
• Improved search
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