get your innovation on - “minds on”

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

Dan KeldsenConsultant & Chief Innovation Officer

www.InformationArchitected.com/thinking(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

Brains, brains, everywhere...but are they put to use?

Get Your Innovation On“Minds On”

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

When was the last time your company dedicated efforts to improve thinking?

to make better decisions?

to innovate?

Who here considersthemselves to

be innovative or creative?

“I’m not creative”is a poor excuse

Everyone is creative - but with different strengths

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

Cre

ativ

e Pr

oble

m S

olvi

ng

Dec

isio

n M

akin

gIt’s time to rebuild the foundation

of business thinking

1 First:It’s about

empowering yourself...

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

They MAGNIFY your strengths

Don’t Fear Tools

Same tools that help rocket scientists, Disney, Pixar, gaming, marketing - home of some of the

most creative minds in the world - use thinking tools - why wouldn’t you? (why didn’t I?)

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

The Artist:“You’re creative or you aren’t - Who needs tools? What’re

you lookin’ at anyway?”

The Businessman:“Who needs creativity in business? It’s business.”

Two Sides of Dan(and the difference 20 years makes)

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

Attribute Listing

Idea Generation Tools (Creative Thinking)

Idea Focusing Tools (Critical Thinking)

Morphological Matrix Force-Fitting SCAMPER Brainstorming

Hits and Hot Spots ALoU

Paired Comparison

Analysis

Sequencing: SML

Evaluation Matrix

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

If you don’t have the tools to create and vet ideas...

How can you hope to compete with MASTERS of innovation?

“That’s not a knife... THIS is a knife” Crocodile Dundee (c) 2009 Dan Keldsen, Information Architected, Inc.,

3rd party trademarks retained by original owners

For example - Toyota:

Source: Matthew E. MayAuthor of “The Elegant Solution” & “In Pursuit of Elegance”

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

Second:It’s about

making better teams...2(c) 2009-2012 Dan Keldsen, Information Architected, Inc.,

3rd party trademarks retained by original owners

Better Teams(Through Science)

Orientation to Change

DeveloperExplorer

Ways of Deciding

External Internal

Person Task

Manner of Processing

What’s your VIEW?

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

Teamwork is a must

And guessing which eggs are best is nearly impossible

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

Tying Tools to Teams

If brainstorming as a team is painful or useless... you’re doing it wrong.

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

3 Third:It’s about

magnifying & sustaining the ability to keep

changing EVERY DAY

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

Because you can’t outrun

the future by holding onto

the “rules” of the past

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

Always Thinking,Always Teaming... 24/7/365

The fact is that for any person or organization to survive in the face of constant & dramatic changes... You MUST be...

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

Magnify & SustainThinking Skills,Always

Empower Yourself

Create Better Teams

Wrap-up

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners

Photo by Net_Efekt. Flickr.com/photos/wheatfields/116810137

Let’s get busy

Connect & Converse:twitter.com/dankeldsen linkedin.com/in/dankeldsen

dk@InformationArchitected.com

Interested in better thinking skills? Buzz me.InformationArchitected.com/thinking

(c) 2009-2012 Dan Keldsen, Information Architected, Inc., 3rd party trademarks retained by original owners