get your dental patients talking
Post on 26-Jan-2015
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Kevin BarnettHi5 Creative | Business Development | 615-775-2364
Get Patients Talking
Have youever had thisproblem?
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Get Patients Talking
What drives more patients?
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Get Patients Talking
=Patient ReferralMarketing!
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Get Patients Talking
How can we implement Patient Referral Marketing?
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Get Patients Talking
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Offer GREAT Customer Service!
5 Customer Service Tips
1. SMILE when you are doing EVERYTHING i.e answer phones, calling patients, even sending emails.
2. Keep your appointments on time3. Have excellent phone etiquette (Keep
background noise to minimum) 4. Be personable and build rapport5. Leave your personal problems at the
door. Don’t let them effect the practice.Picture from: source unknown
“89% of consumers have stopped doing businesswith a company after experiencing poor customer service”
Get Patients Talking Generate Positive Online Reviews &
Receive New Patient Referrals!(by offering GREAT Customer Service)
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Graphic source: www.thefivestargroup.com
Picture from: www.startupmywebsite.com
Get Patients Talking
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Having great reviews= More patient referrals
5 Tips to getting better reviews
1. Make it easy for your customers – Set up kiosk at your front desk so the patient can write a review on-site
2. Be PROMPT to ask when customers have had a great experience and ask for them to leave you a review online
3. Always follow up with you customers to see if they need any further assistance
4. Use a third party system to send out SMS with links to review sites. (ie lighthouse 360)
5. Monitor your online reputation
“70% of consumers consult online reviews or ratings before using a service or purchasing a product”
Get Patients Talking Social Media is a powerful soap box!
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5 Tips for Social Media
1. Share recent 5 Star Reviews2. Do Monthly “Like & Share”
Raffles 3. Provide VALUE – Helpful How
To’s, Giveaways & Promotions 4. Keep fans up to date, i.e: staff
photo’s & bio’s, new equipment, patient of the month, etc.
5. Join Local Groups like “Hip Hermitage” or “East Nashville” and share your experiences to a larger audience“63% of consumers are more likely to use a business
with information listed on a social media site”
Picture from: www.ieci.org
Get Patients Talking
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Social MediaContests
Get Patients Talking
What else drives more patients?
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Get Patients TalkingStrong Email Campaigns
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5 Tips to better Email Marketing
1. Have a cleaver subject line that drawsthem to open the email.
2. Have a clear call to action or an exclusive promotional offer
3. Make sure that your email is responsive
4. Have Social sharing buttons on all emails
5. Use a service like Mailchimp to send and track your emails ( A FREE service)
Graphic from: www.bluetrainmobile.com
“44% of email recipients made at least onepurchase last year based on a promotional email”
Get Patients Talking
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Direct Mailers4 Tips for Direct Mailers
1. Give a FREE offer and highlight the offer prominently to increase ROI
2. Use graphics and colors to supportthe message
3. Include a clear call to action, (tell yourpatients what to do)
4. Keep your brand consistent with professionally designed mailers
Graphic from:www.creativecomp.com
Graphic from: 2.bp.blogspot.com
“Studies show 34 % of new customers respond to Businessesas a result of a direct mail marketing message they received”
Get Patients Talking
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How do you get more referrals? By Asking for them!
3 Tips on Asking for Referrals
1. Just ASK!!! 2. Be genuine when you ask 3. Have your staff give a simple
reminder via email or SMS
Picture from: www.drjoh.com
“77% of consumers are more likely to buy a newproduct when learning about it from friends or family”
Get Patients Talking
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Last But Not Least, Monitor Your Online Reputation
Service offered by hi5creative.co
Get Patients Talking
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?Questions
Get Patients Talking
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