get visible "find your online presence"

Presented by Adopt-A-Business InternsDeborah Bawe, Kelly DeGroff, Amanda Moeller, Julia Tannenbaum, Veronica Skolnick

Get VisibleFind Your Online Presence

How Google Business Works ● Manage your information ● Connect with customers ● Review clicks and calls ● Analyze the views ● Utilize the directions

Why use Google Business? ● Search engine optimization ● Pictures show what’s unique ● Happy customers do the talking for you ● Give people a virtual welcome to your business

Why Verify on Google?

“Before we shop, we search”

4 out of 5 consumers use search engines to find local information● Places to go● Hours● Reviews● Location

Users are twice as likely to find your business reputable on Google

Benefits of Verifying Your PageGet seen online!

Business presence online grows 40% faster● Potentially higher rankings on Search Engine Results Pages● Integration with Google for Business services

What sets this apart from your website & social media pages?● Photos● Reviews ● Virtual tours ● Links to websites ● Millions of people use google

Interact with Customers Reviews ● Encourages others to try out your

business● Provide valuable feedback to

your business

Connect with customers● Motivate consumers to write a

review ● Respond to reviews ● Address negative feedback

Get Your Business The Yelp it Deserves

Why Use Yelp?● Over 60 million registered users● Only 25% of registered businesses

are restaurants● Primarily used by small businesses● Claiming your page:

○ Edit store hours, location, contact information

○ Add photos ○ Avoid having faulty information linked

with your business● Connect with customers ● Learn about your competitors● Expand customer base

How To Get on Yelp● Start by searching for your business,

chances are it has already been listed○ Click “Work here? Unlock this business page”

● If your business is not listed…○ Click “Add your business to Yelp”○ Submit a complete profile of your business

which will then be reviewed by Yelp moderator and posted to the site

● Once you claim or create your page, you can begin editing and posting to your page

How to start off your Yelp page● Review profiles of your competitors

○ Note differences between profiles with good v. bad ratings○ Use what you’ve learned to form your page

● Be sure to include important information:○ Website, Address, Phone number, etc. ○ Wifi, indoor/outdoor seating, catering/delivery available, attire,

parking○ Pictures of the location so customers can easily identify it

● Reservation: Option to make one through the Yelp website

Connecting with customers● Connect with customers that have reviewed

your business○ Respond to comments and reviews using free

response tools○ Directing messaging and public commenting are

both available● Influence purchasing decisions

○ Millions use Yelp as their shopping guide ● On average, businesses saw a $7,000 yearly

increase in revenue after claiming their page● Businesses who advertised on Yelp saw a

$23,000 increase in revenue● “People Love us on Yelp” sticker

Response to Reviews

http://www.reviewtrackers.com/respond-negative-reviews/

Negative Reviews● Be respectful and show that you care

when responding● Thank them for their feedback and point

out any useful information they may not have been aware of

● Include how you plan to change or fix what they are concerned about

Positive Reviews● Don’t forget to acknowledge their

support ● Thank them for their time● Let the hard work you’ve put in show

Get Your Business on Tripadvisor! ● World’s largest travel site● Free to post listing ● Build your business● Reach millions of people

○ 390 million average monthly unique visitors

● Show off property○ 7 million accommodations,

restaurants and attractions ● Gain popularity

○ 465 million reviews

Claim Your BusinessThere are two ways to initiate a listing● A representative from your business can request a listing ● A Tripadvisor user can write a review of your property and initiate a listing

To check and see if your business is already listedwww.tripadvisor.com/Owners#sthash.f8ukMiDt.dpuf

If your business is already listed you must “Claim Your Business”

Listing Your Business● At the top right corner under Review

○ List your business on Tripadvisor ● Include your company's name,

address, phone number and website● Add a property description● Choose photo(s)● Submit the listing● https://www.tripadvisor.com/

Important Websites ○ Google

■ www.gybo.com ○ Yelp

■ https://biz.yelp.com/support/responding_to_reviews○ Tripadvisor

■ https://www.tripadvisorsupport.com/hc/en-us/categories/200056887-Guidelines

Questions?