get the edge: powering your social media presence
Post on 11-Apr-2017
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POWERING YOUR SOCIAL MEDIA PRESENCE
vietnamdigitalacademy.com
A quick exercise!
When consumers were asked “what brand comes to mind” the top 5 mentioned brands in Vietnam are:
1.2.3.4.5.
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Top 15 brands in Vietnam
What’s a brand?
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It’s not a logo
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It is a collection of perceptions in the mind of the consumer
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vietnamdigitalacademy.com
Building a brand is not an afterthought
It is a key differentiator
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vietnamdigitalacademy.com
A ‘personal’ brand allows individuals to distinguish themselves by articulating their unique value proposition
We are all “brands”What we say, how we look, who we associate with what we do, body language etc
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How do you make yourself stand out?
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Your values
Your goals
Your passions
Your personal brand
Your strengths
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A lesson in the kitchen
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vietnamdigitalacademy.com
Why should you care
Awareness of you
Showcase your strengths
Make a difference
Build trust
Credibility
Influence
Publicity
Career Development
Engagement Internal & External
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Marketing yourself on digital platforms
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Create positive digital footprints to display your strengths, passions and values
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Digital Marketing Trifecta
EARNED MEDIA
PAIDMEDIA
OWNEDMEDIA
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Why should you use digital channels for personal branding?
Competition
Reputation
Conversations
Ownership MonitorContent EngageExpertise }Your personal brand’s digital footprints
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1. Choose an expertise
Photography
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1. Choose an expertise
Photography
Beautiful and effective photogaphy for
advertising and editorialWildlife photography in
Africa
Wedding photography specialising in destination
weddings
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Your expertiseFocus on your strength Highlight your passion
Stay true to your values As focussed as possible
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2. Own your nameCan you own your actual
name?
Is your name very common?
Is geography a consideration?
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Example
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vietnamdigitalacademy.com
Consistency Keeping a consistent profile helps others find you easily, and
it helps cement a picture of you in the minds of others.
The fewer variations you have, the easier it is to be memorable.
Imagery Tone of voice Design/imagery
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3. The importance of content
Drive action/feelings/perceptionsFresh, entertainingAuthentic and real
Separates you from others
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vietnamdigitalacademy.com
Creating Compelling Content
Aligned with
our expertise
Long Term Promote your PB
Research
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Content Types
Source: Marketo
Social Media Posts
Promotions
Events
Blog
Ebooks
Podcasts
Types ofPopular Content
Case Studies
White papers
Videos
Research Results
Microsite
Newsletters
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4. Drive engagement with your content on digital platforms
PERSONAL PAGE
1
LINKED IN
2
3
COMMUNITYFORUMS
4
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Personal pageBlog?LinkedIn? Facebook?
Depends what you are an expert in and who your intended audience is!
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vietnamdigitalacademy.com
Optimising your profile
1.Profile completion2.Outreach / Finding connections3.Be responsive to requests4.Join communities5.Contribute / Update
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First Impressions count!
1.Create an appealing headline2.Be authentic (and avoid cliches)3.Bi-lingual (VN & EN)
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Eye contactExpression AttitudeBody languageClothing / NeatnessPropsReflects your personal brand
Your profile picture
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Finding connections
1.Start with immediate colleagues / friends
2.Past colleagues / friends3.Widen your connections
Personalise your invitation to connect with a messageOnce connected to someone, look at their
connections for additional outreach
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Join Groups, Follow people
1.Related to your personal brand (strengths, values, passions)
2.Brands, People, Companies, Community forums
3.Sign up to receive updates (Pulse)
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Top 8 tips
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Top 8 tips!
1.Follow up with new connections you make promptly, stay in touch, and always follow-through on your promises.
2.Connect the people in your network to each other.
3.Surround yourself with top-notch people.
4.Study the network of successful friends and leaders in your niche and follow their lead.
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5. Find mentors. Do as they do.
6.Give as much as you can.
7.Ask a lot of questions and listen.
8.Make yourself available to your peers and organizations.
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Thank Youdacey@vietnamdigitalacademy.com
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