get social: a blueprint for social media strategy

@GetSocial_PRSSA

A PRSSA Regional Conference

Indiana University

Bloomington, IN

April 8-9, 2011

@GetSocial_PRSSA

Program Highlights

Keynote addresses will focus on the role of social media in communication, including engagement and strategy.

Keynote speakers include:– Michael Herman, 2009 PRSA Gold Anvil Award Recipient – Jay Baer, Convince & Convert, Co-author of The NOW Revolution– Jason Falls, Social Media Explorer

@GetSocial_PRSSA

Program HighlightsAll attendees have the opportunity to attend both professional development sessions — Social Media Case Studies from the Pros and Tweets & Blogs: Insight & Strategy.

Development session speakers include:– Paula Berg, Linhart PR – Kyle Lacy, MindFrame, Co-author of Branding Yourself– Shelly Kramer, V3 Integrated Marketing – Mark Schaefer, Schaefer Marketing Solutions@GetSocial_PRSSA

Program HighlightsBreakout session options will include sessions on social media ethics, search engine optimization for social media, diverse communities & social media and social media measurement.

Breakout session speakers include:– Jessica Smith, Weber Shandwick (The Axis Agency) – Dawn DeVirgilio, Exact Target – Jeremy Dearringer, Slingshot SEO– Rodger Johnson, YourPRGuy

@GetSocial_PRSSA

Program HighlightsIn addition to the keynotes and sessions, there are many opportunities during the conference for networking and socializing.

Tweetup Friday night at the Indiana Memorial Union Back Alley will feature Harrison Kratz, founder of Kratz PR and creator of Tweetdrive 2010

Networking Dinner Saturday night at the Indiana Memorial Stadium Hoosier Room will feature networking with all professionals attending the conference and a keynote address by Michael Herman

@GetSocial_PRSSA

Travel & AccommodationsWe suggest you choose one of three options for

accommodations:

– Stay at a nearby hotel. We have acquired discounted rooms at several local hotels that you may view on our website. These rooms will be released back to the general public on March 8… BOOK ASAP!

– Stay with an IU friend or generous IU PRSSA member. Check out our Facebook discussion forum for availability.

– Only attend Saturday activities. Arrive in the morning and leave after the dinner. Extremely cheap option!

@GetSocial_PRSSA

RegistrationAccess registration & payment through Eventbrite on our website.

Full Conference RegistrationEarly Bird | $20 Regular | $25Deadline March 3 Deadline March 20

Saturday Daytime Session RegistrationFreeDeadline March 20

@GetSocial_PRSSA

Registration

See more information about the conference & register online…

www.GetSocialPRSSA.com

@GetSocial_PRSSA