get out of the box: using technology without losing touch part deux ;-) copyright perinatal...
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Copyright Perinatal Education Associates, Inc.
Get Out of the Box: Using Technology without Losing
TouchPart Deux ;-)
23rd Annual Indiana Perinatal Educators’ Conference
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Copyright Perinatal Education Associates, Inc.
Social Media and other New Technologies
That Enhance High Touch
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Remember: according to Social Media
researcher Paul Zak, oxytocin release
percentages are in double digits when using Facebook
and Twitter!
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Three High Touch Ideas to Incorporate In Your Social Media or Online Efforts
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Find the Emotional Touch Points
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Validate Your Community
That must have been so difficult for you!
That’s right, exactly!
Tell me m
ore
about your
experience.
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Be Kind!
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Connie’s Rules for Online Engagement & Learning
Remember that you are a professional online – look professional, post professional and talk professional.
Refrain from getting to be too open. You can mention when you get a grande decaf peppermint mocha at Sbux, but that’s about all. You want to be personable enough to be known as a human being but aloof enough to remain professional.
Never, never, never, never give out your home address, or home phone (if you still have one).
Refer to reputable websites when giving information for further learning. Avoid blogs unless the blogger is a professional and evidence based ~ not just opinionated.
Be responsive, timely and friendly. Use emoticons to enhance familiarity with tone.
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What are Emoticons?
Emoticons are a pictorial representation of a facial expression using punctuation marks, letters, and numbers, usually written to express a person’s feelings or mood.
<3 Heart
:-) Happy
;-) Wink
:( Sad
>:( Angry
(-.-) Sleepy
O_o Confused or shocked
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A Word About Social Media & HIPAA…………………..
Use caution and be aware that you could become involved in a HIPAA violation online if you:
o Contribute to a client/patient’s blog or Facebook.
o Posting information regarding clients or patients on your own social media pages.
o Uploading photos of mothers, babies, breastfeeding, cesareans etc can be cause for patients to file complaints against YOU with the Office for Civil Rights within the Department of Health & Human Services.
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Why Should We Care ?
HIPAA’s privacy regulations apply to healthcare providers, defined as: “a provider of medical or health services…and any other person or organization who furnishes, bills, or is paid for health care in the normal course of business.” 45 C.F.R. 160.103
HIPAA provides severe penalties for the dissemination of protected health information (PHI).
Fines of $100 per disclosure of PHI and up to $25,000 for multiple violations in the same year. 42 U.S.C. § 1320(d)(5).
Fines up to $250,000 and/or 10 years imprisonment for knowingly misusing individually identifiable PHI. 42 U.S.C. § 1320(d)(6).
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http://www.hhs.gov/ocr/privacy/hipaa/understanding/index.html
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HIPAA Violation?
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Use Some Common Sense
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Is this you?
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iPhone
Smartphone
Tablet
iPad mini
Nook HD+
Amazon Kindle Fire HD 8.9
Google Nexus 7
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Copyright Perinatal Education Associates, Inc.
The Internet has given us the ability to increase the content knowledge
of the conversation about birth.
http://pregnancy.cochrane.org/whats-new
http://www.ncbi.nlm.nih.gov/pubmed
http://www.cdc.gov/pregnancy/hcp.html
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Blogs
Linked in
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The rise of social networks like Facebook and Twitter highlights our society's desire to reconnect and share stories and information in new and interesting ways.
A 2011 QuantiaMD survey found that 87 percent of physicians use social media personally, while 67 percent use it professionally.
Practitioners who have embraced this technology are now able to address not only the individual information needs of a single patient but can deliver messages instantaneously to an entire community.
~ Lawrence Rosen MDIntegrative Pediatrician
Huffington Post 12/13/12
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The new media have caught on for a reason. Knowledge is increasing exponentially; human brainpower and waking hours are not. Fortunately, the Internet and information technologies are helping us manage, search and retrieve our collective intellectual output at different scales, from Twitter and previews to e-books and online encyclopedias. Far from making us stupid, these technologies are the only things that will keep us smart.
-- Dr. Steven Pinker, Professor of Psychology at Harvard University
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Facebook was founded in Harvard dorm room in 2003
Mark Zuckerberg (pictured), Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.
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Facebook Stats
There are over 950 million people on Facebook worldwide.
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500 million users log into Facebook each day.
….a 48% increase from 2010-2011.
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Facebook users are…..
47%
53%
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Traffic is highest mid-week between 1-3 pm in each time zone.
Average time spent is 20 minutes per visit.
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80% of US social network users prefer to CONNECT to brands through Facebook.
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56% of people are more likely to recommend a brand after becoming a
fan on Facebook.
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How to Blend High Touch with Facebook
Personalize your Timeline Cover
Use Emoticons to embed your feelings
Post endearing photos and Memes
Wish your FB Friends Happy Birthday or congratulate them on accomplishments
Remember, tho, that you’re always in public when you’re online
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The Science of Twitter
It Ain’t Rocket Science
(ask me how I know!)
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Twitter is just telling your story
or thoughts in 140 characters
or less.
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Twitter is 140 character updates “personalized news feed”
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Stats
Suggestions
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Blogging is as easy as sending email
Write a title and some copy
Perhaps add a graphic or picture
Click “publish”
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A blog is a simple website
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Follow the traffic….see what is popular
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Traffic Stats Can Tell Country, Referrer and Even What Equipment They Are Using
Top Countries by PageViews:
USARussiaFranceAustraliaGermanyUKChinaRomaniaCanadaIndia
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Integration of Social Media
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Set Up Your Profile and Begin Working On Connections
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4 Reasons to Join LinkedIn
1. LinkedIn has firmly established itself as the top business social network in the world.
2. Your potential clients OR employers are looking you up online to help them take the next steps. Recommendations from peers can be helpful for many trying to take those steps.
3. An optimized LinkedIn profile can help put you near the top of Google’s search results.
4. Shows your professional side.
LinkedIn is the place to find and be found. It is much more than what you
are having for dinner tonight!
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Introducing
Internet MEMES
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Memes are:
Fun Easy to make Allows your creativity to bloom Takes time but worth it!
www.memegenerator.net
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Be aware of Intellectual Property of what is said in your Meme.
Be aware of Copyright Infringement on photos, illustrations or graphics.
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QR Codes
www.the-qrcode-generator.com
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MS Tags
http://tag.microsoft.com/my-tags/getting-started.aspx
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Steps to
top related