get more bang from your b2b blog posts

From Your B2B Blog Posts BANG! BANG!

5 Easy & Low-Cost Ways to Get More

64% of B2B marketers say their

biggest challenge is producing

enough content.

From the B2B Content Marketing: 2013 Benchmarks,

Budgets and Trends – North America report

How Can You Create More

Content in Less Time?

Repurpose your existing content for

different channels and new audiences.

Why Start With Articles

and Blog Posts?

Because you probably already have them.

83% of B2B marketers are

using website articles for

content marketing.

From the B2B Content Marketing: 2013 Benchmarks,

Budgets and Trends – North America report

Here are 5 easy and low-cost

ways to increase the value of

your website articles or blog

posts …

1. Turn blog posts into

SlideShare presentations.

SlideShare attracts a

business audience looking for

business content.

Place opt-in forms in your

SlideShare presentations to

generate more leads.

2. Convert articles into

videos and share on YouTube,

your website, etc.

Start by turning your articles into

slide presentations …

Then make a video of you

explaining each slide …

Finally, share your video on

your website, YouTube and your

other social channels.

3. Turn a blog post into

a podcast.

Avoid reading your blog post

word-for-word (unless you sound like Morgan Freeman).

For a lively conversation, have

someone interview you about the

topic covered in your article.

4. Use articles or blog posts as

the foundation for white papers,

reports and e-books.

Do you know your next white

paper topic?

Write blog posts about it now to

lay the foundation for your

white paper.

Do you need a topic for a white

paper, e-book or report?

Search your blog for related articles

that you can quickly turn into a

longer document.

5. Take the stress out of

developing a newsletter by

filling it with recent articles.

Your newsletter can be a digest

including the beginning of several

articles with links to the full posts.

If you don’t want subscribers to

have to click to finish an article,

run a full-length feature instead.

BONUS TIP!

Form partnerships with others

who influence your target

audience and

agree to share

each other’s

content.

Discover the #1 Way to Improve

the Quality of Your Leads d

Download Breakthroughs in B2B Marketing:

3 Big Shifts that Will Help You Generate

High-Quality Leads and Increase Your Revenue.

Click here to download

the FREE report today.

About the Author d

Rachel Foster is an award-winning

B2B copywriter and owner of Fresh

Perspective Copywriting. She helps

technology marketers improve their

online response rates, clearly

communicate complex messages

and generate more leads.

If you found this presentation helpful, visit

www.freshperspectivewriting.com to check out other

B2B marketing resources and see what’s new on the

Fresh Marketing Blog.