get in the spotlight - wordpress.com · 2016-11-15 · get in the spotlight rick lewis,...

Get in the SpotlightR I C K L E W I S , C O M M U N I C AT I O N S C O O R D I N ATO R , T H D A

D E N I S E M C B R I D E , C O N N E C T T E A M , T H D A

C H A R M A I N E M C N E I L LY, P U B L I C AT I O N S C O O R D I N ATO R , T H D A

M I C H A E L S C H O C K E R , P R E S I D E N T, F O U R M I D A B L E R E A L E S TAT E M A N A G E M E N T

Marketing YourselfAdvertising (Paid Media)◦ Money

Marketing YourselfAdvertising (Paid Media)◦ Money

Media Relations (Earned Media)◦ Time

Marketing YourselfAdvertising (Paid Media)◦ Money

Media Relations (Earned Media)◦ Time◦ HOOK!

What’s Your Hook?

What’s Your Hook?

What’s Your Hook?ANYTHING & EVERYTHING NEW!

◦ New Money/Grants◦ New Programs ◦ New Initiatives within Existing Programs◦ Events◦ Milestones◦ New Staff

Reaching Out to MediaWho?o Newspapero TV Stationso Radioo Blogs

How?o Press Releaseo Email o Phone Calls

Writing a Press ReleaseForward Looking◦ “For the first time…”◦ “…new program…”◦ “…launches…”◦ “…is about to…”◦ “…will be able to…”◦ “Starting Monday…”

Never◦ “…continues to…”◦ “Yesterday…”

Writing a Press ReleaseHeadline◦ Your Organization◦ Present-tense action verb◦ Hook

First Sentence◦ Entire story in one sentence◦ Even if someone stops reading, they

know what your organization is doing

Quote 2 People (if possible)◦ 1 inside◦ 1 outside

EmailingFor Press Releases◦ Newspaper: Editor◦ TV Station: Assignment Desk/Editor◦ Radio: News Director ◦ Blog: Blogger

For Live Interviews◦ TV Station: Producer◦ Radio: Host or Producer

EmailingIf Your Story Doesn’t Get Published

◦ One (and only one) follow-up phone call

◦ Still worthwhile!

◦ Put your organization’s name in front of media◦ Repetition is important◦ Build relationship with reporter/editor

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SPOTLIGHTING what we have to offer

Creating Affordable Housingis a big deal because…

A time to celebrate good affordable housingThese projects enhance the neighborhood and qualityResident’s home improves and reflects where we’d like to liveProvides new and updated look◦ products and amenities

Positive difference is news you want to spread

Following the basic stepsTiming

Planning

Budgeting

Planning an event doesn’t have to cost a fortuneWays to Cut the Cost

Invitations

Chairs

Podium

Catering

Ribbon

Scissors

Tent

Communicating is the pathway to success

COMMUNICATIONS

Contact elected officials

THDA Staffers

Speakers Contact Media

Press Release

Social Media Dissemination

PARTNERING leads to accomplishing common goals

“Coming together is a beginning; keeping together is progress; working together is success.”

-Henry Ford