get engaged with valentine’s day in the uk with your bing ads ppc campaign

We know travel enquires are much loved in January, but Mobile and Tablet queries flirt the week before the big day.

Jan/Wk 1 Jan/Wk 2 Jan/Wk 3 Jan/Wk 4 Feb/Wk 1 Feb/Wk 2

200%

150%

100%

Valentine’s Day

Mobile PC Tablet

Help Cupid hit the mark Ensure there’s enough love in your budget Romance your mobile users Take a loving look at your bid modifiers Make it a match in heaven: review your negative keywords

1. UK Bing & Yahoo Internal Data, 20142. IBM’s Digital Analytics Benchmark

1. Valentine’s Day2. Flowers3. Engagement rings4. Valentine cards5. Lingerie6. Valentines7. Flowers delivery8. Valentine poems9. Love poems10. Valentine

Top 10 searched Valentine’squeries on Yahoo Bing Network1

Booking...in the name of love1

8Xon Feb 14th

1.5X First week of February

Queries with Valentine’s intent increased on Yahoo Bing Network1

Volume queries vs first week in January

Generation Xleads the romance onYahoo Bing Network!

35%of queries(35yrs - 46yrs)

24%of queries(25yrs - 34yrs)

18%of queries(50yrs - 64yrs)

Other

Smartphone queries with Valentine’sintent on Yahoo Bing Network1

15%January & February

26%February12th -14th

Industry trends for mobile deviceson Valentine’s Day, 20142

39%of all onlinesales

50% of all onlinetraffic

08:00 20:00

14:00 22:00

MOBILE

PC

16:00 22:00

TABLET3X

09:00 16:00

05:00 09:00

MOBILE

PC

4.5X

3.5X

FLOWERS• Mayflower Theatre• Flower girl dresses• Chelsea flower show• Perks (of) being (a) wallflower• Cauliflower cheese (recipes)

BOUQUET• Bouquet of barbed wire• Wedding bouquets

VALENTINE• Bullet for my valentine• Shirley valentine

ENGAGEMENT• Rules of Engagement

CHOCOLATES• Charlie & the Chocolate Factory• Chocolate cake• Hot chocolate

LOVE• Love Film• Love Actually• Brandi Love• Shakespeare in Love• Courtney Love

POEMS• Funeral poem• Monday’s child poems• Highwayman poems

* IBM’s Digital Analytics Benchmark

Cupid is quitelast minute

Nearlydouble

the share ofsmartphone

queries

Top negative keywords to keep in mind

Romance on Yahoo Bing Network1

Get engaged with yourValentine’s Day campaigns

Top searched hotel destinationson Yahoo Bing Network1