Get back in the buildingHow to translate customer feedback into features (without losing your mind)
Lauren Gilchrist @lgilchristLovingly illustrated by Linda Joy @ljoy
“Get out of the building” - Steve Blank
But here’s what Steve doesn’t tell you.....
Getting out of the building is overwhelming.
Your users have a lot of problems.
Your users have really hard problems.
You think you need to fix everything.
But you need to fix the riskiest problems first.
Feedback --> Features
1. Capture feedback effectively2. Synthesize3. Prioritize 4. Implement. Validate. Repeat.
1. Capture feedback effectively
Get feedback regularly.1. CAPTURE FEEDBACK EFFECTIVELY
Get feedback as soon as you can communicate an idea.
1. CAPTURE FEEDBACK EFFECTIVELY
Don’t ask leading questions.
1. CAPTURE FEEDBACK EFFECTIVELY
Record user feedback verbatim.
1. CAPTURE FEEDBACK EFFECTIVELY
Don’t forget to capture frequency.
1. CAPTURE FEEDBACK EFFECTIVELY
Group post-its by theme.2. SYNTHESIZE
Generate problem statements.
2. SYNTHESIZE
Remove noise. 2. SYNTHESIZE
Sort problems by frequency vs. impact.
3. PRIORITIZE
Brainstorm solutions for problems most likely to kill your product.
3. PRIORITIZE
Pick the easiest solution(s) & implement.
3. PRIORITIZE
4. Implement. Validate. Repeat.
Did the easiest solution fix the problem?
4. IMPLEMENT. VALIDATE. REPEAT.
If so, solve the next problem that’s most likely to kill your product.
4. IMPLEMENT. VALIDATE. REPEAT.
If not, choose another solution and repeat.
4. IMPLEMENT. VALIDATE. REPEAT.
Feedback --> Features
1. Capture feedback effectively2. Synthesize3. Prioritize 4. Implement. Validate. Repeat.
Thank you!
Lauren Gilchrist @lgilchristLovingly illustrated by Linda Joy @ljoy