german consumer sector salary update 2015
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Gehaltsstudie Deutschland – Konsumgüterindustrie 2015
What are you worth?
01 Gehaltsstudie Deutschland – Konsumgüterindustrie 2015
Salaries in Germany increased on average by 4.2% last year, according to our2015 salary survey. Record low interest rates, a strong labour market and highlevels of consumption have certainly bolstered a recovering German economyover the last 12 months.
Consumers’ incentive to save is virtually non-existent; this has enabled firmsoperating in the domestic market to make significant gains, while at the sametime German companies have been able to become more competitive outsideof the EU. Recruitment is also very much back on the agenda and it’s thereforeno surprise that increased competition for talent has pushed salaries up.
Executive salaries have seen the largest increase at 7.1%, on average, comparedto last year. Notably, those working in Operations and Supply Chain Director, orequivalent, roles received the highest pay increases of between 7-8%, whilethose at commercial and technical director level tended to report lower rates ofincrease, at between 4-5%.
At management level, the average percentage salary increase was 3.3% acrossthe Marketing, Sales, Operations, Finance and HR functions included in our annualsurvey. Those in marketing received, on average, 4.5% while those in Sales andOperations reported slightly lower rates of increase of 2.6% and 2.8% respectively.
The Nigel Wright Group salary review is based on the details we hold on ourdatabase and is supplemented with the information that we have collected aspart of our annual salary and benefits survey. Whilst we make every possibleattempt to ensure the data we provide are accurate it should be noted thatsalary levels can vary depending on company size, industry sector and theavailability of candidates in a specific discipline.
We hope you the data in the report useful and should you have further questions,please do not hesitate to contact a member of our team who would be morethan happy to clarify any of the information presented.
David Feldman, Associate Director Germany
Executive Summary
Germany salary update
EXECUTIVE Minimum (EUR)
Maximum (EUR)
Average (EUR)
Commercial Director 100,000 200,000 155,000
Sales Director 100,000 190,000 150,000
Supply Chain Director 100,000 180,000 145,000
Operations Director 100,000 180,000 143,000
Procurement Director 90,000 180,000 142,000
Marketing Director 95,000 200,000 137,000
HR Director 100,000 180,000 135,000
Finance Director 90,000 180,000 132,000
National Account Director 95,000 160,000 125,000
Engineering Director 95,000 160,000 125,000
Technical Director 93,000 140,000 120,000
SALES Minimum (EUR)
Maximum (EUR)
Average (EUR)
Senior Sales Manager 80,000 142,000 95,000
National Account Manager 55,000 140,000 85,000
Sales Manager 70,000 100,000 88,000
Business Development Manager 50,000 110,000 88,000
Key Account Manager 55,000 90,000 78,000
Ecommerce Manager 50,000 110,000 82,000
Field Sales Manager 60,000 90,000 77,000
Area Sales Manager 40,000 80,000 71,000
Category Manager 60,000 110,000 70,000
MARKETING Minimum (EUR)
Maximum (EUR)
Average (EUR)
Senior Marketing Manager 80,000 130,000 108,000
Marketing Manager 55,000 120,000 95,000
Senior Brand Manager 65,000 110,000 85,000
Digital Marketing Manager 58,000 110,000 82,000
Senior Product Manager 60,000 95,000 80,000
Brand Manager 60,000 80,000 76,000
Trade Marketing Manager 55,000 85,000 72,000
Product Manager 55,000 80,000 65,000
02 Gehaltsstudie Deutschland – Konsumgüterindustrie 2015
OPERATIONS Minimum (EUR)
Maximum (EUR)
Average (EUR)
Plant Manager 90,000 140,000 120,000
Supply Chain Manager 60,000 100,000 88,000
Procurement Manager 75,000 110,000 88,000
Senior Buyer 70,000 90,000 84,000
Operations Manager 70,000 110,000 82,000
Engineering Manager 75,000 95,000 82,000
Logistics Manager 60,000 110,000 82,000
Production Manager 60,000 95,000 72,000
Quality Manager 55,000 85,000 70,000
Technical Manager 55,000 85,000 70,000
Demand & Supply Planner 50,000 80,000 68,000
Maintenance Manager 50,000 80,000 67,000
FINANCE Minimum (EUR)
Maximum (EUR)
Average (EUR)
Head of Controlling 80,000 120,000 92,000
Finance Manager 80,000 110,000 90,000
Head of Accounting 75,000 120,000 88,000
Group Controller 70,000 100,000 85,000
Sales Controller 60,000 85,000 72,000
Plant Controller 60,000 85,000 71,000
HR Minimum (EUR)
Maximum (EUR)
Average (EUR)
HR Manager 80,000 100,000 88,000
HR Business Partner 70,000 90,000 80,000
HR Specialist 60,000 80,000 70,000
03 Gehaltsstudie Deutschland – Konsumgüterindustrie 2015
04 Gehaltsstudie Deutschland – Konsumgüterindustrie 2015
For more information on the German Consumer Sector Salary Update 2015, please contact the German division at Nigel Wright Group on the details below:
Nigel Wright GermanyGraf-Adolf Platz 1540213 DusseldorfGermany
T: +49 (0)211 882 42 364E: info@nigelwright.comW: www.nigelwright.com
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