geoportal of the swiss confederation metrics of geo.admin.ch

FOSSGIS 2013 Rapperswil

Geoportal of the Swiss Confederation

METRICS OFGEO.ADMIN.CH

David OeschFederal Office of Topography swisstopo

MAP PORTALS DON’T WORK

axiom by @BrianTimon

ey

CAN

1’000’000 VISITORS (2012) BE WRONG ?

map.geo.admin.ch

Let’s look UNDER THE HOOD

WE HAVE

USERS

1

VISITORS last 3 years

Sep-10

Nov-10

Jan-11

Mar-1

1

May-1

1Ju

l-11

Sep-11

Nov-11

Jan-12

Mar-1

2

May-1

2Ju

l-12

Sep-12

Nov-12

Jan-13

Mar-1

3

May-1

30

50,000

100,000

150,000

200,000

250,000

300,000

DESKTOP

MOBILE

2011 vs 2012map.geo.admin.ch +45% visitors

mobile.map.geo.admin.ch +360% visitors

wms.geo.admin.ch +43% requests

wmts.geo.admin.ch +132% requests

WHO ARE THE USERS

2

EVERYONE(oups)

cantons, parish, citizen, institutions

geo.admin.ch HITS 2011

FRENCH –ITALIAN PART

GERMAN PART BE & ZH

WHICH

DATAIS USED

3

WMTS LAYERS requests

Hiking DufourMap

SiegfriedMap

2011 2012

1. HIKING

1. HIKING

There IS more than hiking on geo.admin.ch!

MAP PORTALS DON’T WORK

It is even MORE than

visual grammar

of GIS interfaces

PARADIGMA

CHANGE

4

from « ACCESS TO DATA »

to « ACCESS TO INFORMATION »

BACKto

square one

GOV INTERNET CITIZEN

has provideswantsDATA MAPS INFORMATION!=!=

EXAMPLE

«hiking»

LAW

LAYER

«can I stroll around in Rapperswil, sightseeing and using public transportation?»

ANSWER

SOLUTION

SINGLE TOPICMAPS

5

MERGE DATA INTO ANSWERS

leisure summer

leisure winter

TOPIC SELECTOR Q4 2013

BUT

how to

FIND a topic?

30

How many SEARCH FIELDS do you see ?

31

STUCK in

interface

33

What do USERS SEARCH for ?

Location search entries 2012/2013

Data search entries 2012/2013

…removing *wander*..

…lower median

SOLUTION

ALL IN ONE SEARCH

6

COMBINElocation

attributdataset

41

ALL IN ONE SEARCH Q4 2013

BUT

still 3 search

FIELDS

44

and DATA is not found in GOOGLE, BING

etc

SOLUTION ?We need

your help !

#GEOSEOLET SEARCH BOTS FIND YOUR DATA

7

47

“ if I publish great stuff, people will

naturally link to me“

NOT THAT EASY

TO BE BUILTbut not another js

library

49

a start RANKING FACTORS http://www.entrepreneur.com/article/226884

STATIC SITES@ping http://goo.gl/4MnfW

1 2USERSEXIST.

SERVEALL USERS.

3MORE THAN

HIKING.

4ACCESS TO

INFORMATION.

5SINGLE TOPIC

MAPS.

6ALL IN ONE

SEARCH.

7 #GEOSEO

www.geo.admin.ch

map.geo.admin.ch

api.geo.admin.ch

info@geo.admin.ch

Twitter: @swiss_geoportal

THANK YOU

Image credits: Noun Project, Erik Johansson

http://www.slideshare.net/swiss_geoportal/