geoff hollington - the importance of design

The importance of design

Geoff Hollington 14.10.2010

The importance of design

The importance of design?

The importance of design?

AAAAAAAAAAAAAAAGH!

The importance of design?good

^

nice to look at

right materials

manufacturable

appropriate costsustainable

end-of-life

price-value

ergonomic

good feel

true to brand

innovative

fit for purpose

safe

compliant

inclusive

nice to look at

right materials

manufacturable

appropriate costsustainable

end-of-life

price-value

ergonomic

good feel

true to brand

innovative

fit for purpose

safe

compliant

inclusive

nice to look at

a great customer experience

designers?

joined-up thinkers, collaborators, enquiring minds

joined-up thinkers, collaborators, enquiring minds

> office furniture for Herman Miller> pens for Parker Pen> cameras for Eastman Kodak

joined-up thinkers, collaborators, enquiring minds

> office furniture for Herman Miller> pens for Parker Pen> cameras for Eastman Kodak

> Materials Knowledge Transfer Network> Space Innovation Growth Team> Polymer Society

joined-up thinkers, collaborators, enquiring minds

> office furniture for Herman Miller> pens for Parker Pen> cameras for Eastman Kodak

> Materials Knowledge Transfer Network> Space Innovation Growth Team> Polymer Society

> sand fabrication> silicone rubber waste product> additive manufacture> micro air vehicles

joined-up thinkers, collaborators, enquiring minds

> office furniture for Herman Miller> pens for Parker Pen> cameras for Eastman Kodak

> Materials Knowledge Transfer Network> Space Innovation Growth Team> Polymer Society

> sand fabrication> silicone rubber waste product> additive manufacture> micro air vehicles

> infection control in hospitals

example

HCAIs

£1,000,000,000

microbiologists

infection control specialists

cost accountant

component suppliers

product marketing

materials scientists

facility managers

nursing staff

architects

cleaning staff

mechanical engineers

manufacturing engineers

patients

designer

microbiologists

infection control specialists

cost accountant

component suppliers

product marketing

materials scientists

facility managers

nursing staff

architects

cleaning staff

mechanical engineers

manufacturing engineers

patients

designer

Gram-positive

Gram-negative

Gram-positive and Gram-negative bacteria [Gram stain test — HC Gram 1882]

Bacteria adhere to hydrophobic surfaces

[includes MRSA]

Bacteria slide off hydrophobic surfaces

[includes E coli]

The bacterial cell wall

Surface Hydrophobicity

joined-up thinkers, collaborators, enquiring minds

1981

The importance of design?good

^

The UK design resourse

ALMOST WORLD CLASS DESIGN!

REALLY QUITE RESPECTABLE DESIGN

Manufacturing

High Value Manufacturing

LuxuryHeritage

LuxuryHeritage

high performance

design innovation

high technology

high quality

responsibility

ethics

An Experiment on a Bird with an Air PumpJoseph Wright 1768

thank you