generating quality leads in niche b2b markets

Marketing you can measure

TM

Finding the Needle in the HaystackNovember 2013

increasing revenue,

visitors and ROI for our

clients

UP

Marketing you can measure

TM

£1.2m

£45k

Marketing you can measure

TM

2012 Case Study

Our 2013 so far

What we’ve learned

Marketing you can measure

TM

Intros

Marketing you can measure

TM

Intros

Marketing you can measure

TM

The Challenge

Marketing you can measure

TM

What we did in 2012

SEO

PPC Email

Social

Marketing you can measure

TM

Results

43%

39%

14%

4%Where do leads come from?

SEO

PPC

Email

Social

Marketing you can measure

TM

Results

Marketing you can measure

TM

Awareness

Interest

Evaluation

Sale

Results

Awareness

Interest

Evaluation

Sale

Lead capture

Missed opportunity

Marketing you can measure

TM

Our 2013 so far

Marketing you can measure

TM

Our 2013 so far

Marketing you can measure

TM

Our 2013 so far

Marketing you can measure

TM

Our 2013 so far

SEO

PPCDM &

Email

Social

Retargeting

Editorial

Marketing you can measure

TM

Results so far

Since launch we’ve found 14 needles in our haystack, including

Marketing you can measure

TM

What have we learned?

Awareness

Know your Audience

Inspiration

Planning & Targets

ResourcesProduction

Multichannel

Promotion

Drip Feeding

Tracking & Evaluation

Marketing you can measure

TM

Questions?

Marketing you can measure

TM

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