generating, converting and selling to health insurance online leads
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Generating, Converting and Selling to Health Insurance Online LeadsPresented to the South Carolina Association of Health Underwriters (SCAHU) Annual Symposium
By Rey Villar, Norvax/GoHealth
Columbia, SC, March 8, 2011
About Norvax
Sales Automation Provider: Quote Engine, BrokerOffice, LeadMiner
Insurance Leads: 150,000 per month avg. Online Marketing: SEO, Agent Websites, Media Management
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar
Going Online
Nine out of every 10 individual health insurance plan sold in 2011 will be initiated or completed online.
- Celent Research, 2008
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Changing Marketplace
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Age Distribution of Health Leads (Jan/Feb 2011)
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Health Insurance Leads by Age (Jan/Feb 2011)
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Agents Still Needed
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E-Application Breakdown by Age
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SC Health Insurance Leads by Age (Jan/Feb 2011)
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Health Insurance Leads by Gender (Jan/Feb 2011)
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E-Applications by Gender (Jan/Feb 2011)
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Agent Activity
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SC vs. Nation Health Insurance Leads by Age (Jan/Feb 2011)
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Why Online Marketing
There used to be as many travel agents as insurance agents
There’s a reason why newspapers and direct mail providers are going out of business
LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar
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