gen paris presentation_alt-1

“Rethink your homepage inthe context of user-engagement”

Sybren Kooistra [Datajournalist annex ‘hacker’]Thijs Balder [Designer annex ‘hacker’]Hay Kranen [Programmer annex ‘hacker’]

AMSTERDAM – THE NETHERLANDS

How people consume the newsThree Major trends

Personalized

Social

MobileThe way YOU want the news(but) Via third parties

How people consume the newsThree Major trends

Personalized

Social

MobileNews through the interests of others(but again) Via third parties

How people consume the newsThree Major trends

Personalized

Social

MobileMobile firstPc second

It does not give you only that what you want to see

Instead the website gives you a little bit of everything, for everyone...

The all toofamiliar website

It is NOT personalized

It does not give you any insight into what your friends think about the news

All it tells you, is what has been read the most and we think you should read…

The all toofamiliar website

It has NO social elements

Even though more and more traffic comes via mobile phone and tablet, the website has not been designed with phone and tablet first in mind…

The all toofamiliar website

It is NOT mobile first

Volkskrant Feed

PersonalizedSocialMobile

Thank you @GEN 2013

Thank you Hackerzz