gen next disrupted slideshare general111409

DISRUPTED

Use The Social Web And New Technologies To Dominate Your Market!

In The Face Of Unprecedented Changes In Media Consumption And Uncertain Economics.

THE BUSINESS MARKETING GAME

HAS CHANGED

Welcome To The New Normal

In today’s competitive marketplace, executives have one thing in common

− The challenge of acquiring and keeping customers

− Efficiently!

Businesses Need To Adapt

To changing consumer behavior enabled by technology and a tough economy

It’s a race to keep pace

The Game Has Changed

“One thing is certain– traditional marketing & sales methods that focus on finding, courting, and selling to customers are no longer effective.”

Ad Rented

Ad ListWWW

SocialWeb Relationship!WWW

The Game Has Changed

Build A Sustainable Marketing Channel And Platform

SocialWeb

Relationship!WWW

New Game = Search Marketing

Secrets

− Prospects are searching for solutions

New Game = Social Marketing

Secrets

− Social-site are the #1 Web activity today

New Game = Video Marketing

Secrets

− YouTube is the 2nd largest search engine

New Game = Content Marketing

Secret- Social Graph

− Communities, or tribes connected though social networking and content

Consumers Have Control…But So Do You

Consumers are authoring and directing their own media

Customer marketing is done right from your desktop…and even mobile devices

It’s about the attention economy…adding value is critical to marketing success

What You Need To Know…

The significant changes in technology, the Internet and related new applications

Changing customer shopping patterns, and how to adapt marketing communication

A strategic approach to marketing transformation

WHY IT MATTERS

Stakes Are High…

Procter & Gamble− 8th largest corporation in the world

− Originator of the “soap opera” by sponsoring radio programs

− Adapted by sponsoring AND producing television daytime serials (“Soaps”)

− TODAY, adapted and using social networking sites like Facebook, Twitter and blogs

“Proctor & Gamble continues its long tradition of devouring market shares by taking advantage of technology.”

Effective Customer Acquisition

Yahoo business survey − 40% say largest challenge is acquiring customers

Marketing Challenges

Inability to adapt marketing and advertising strategies

Traditional media and sales methodsno longer pay off

Marketing Challenges

Inability to adapt marketing and advertising strategies

Traditional media and sales methodsno longer pay off

No brand loyalty

Why Does This Feel Different?

Internet applications are a bigger part of everyday life

Social media is replacing the salesperson and traditional information sources

Consumers are conditioned to search online

“In short, today’s technology invites consumers to actively search for what they want instead of waiting for advertisers to deliver a message.”

22

Economic Opportunity

Customer acquisition costs continue to go up

Many new Web 2.0 channels can be very efficient (or free)

To compete effectively, you need two things:

Lower average customer acquisition costs through the distributed and social web1Increase the average lifetime value of an acquired customer so you can spend more in marketing than your competitors2

THE SOCIAL WEB

The Social Web Phenomenon

No media platform has ever grown this quickly

It’s Not The Future…It’s Now!

Years to reach 50 million users:

Radio 38 years

TV 13 years

Internet 4 years

iPod 3 years

<9 months 100 million

users!

The Social Web – Why?

Consumers have a pent up need for self expression, control and relationships

The Social Web – Why?

Consumers have a pent up need for self expression, control and relationships

Communities drove the growth of the web from the beginning

The Social Web – Why?

Consumers have a pent up need for self expression, control and relationships

Early web driven by communities

Today’s web:

RSS

What is the Social Web?

BLOGGING

G R O U P S

G R O U P S

ArticleDirectorie

s

Social Web = Huge Media Reach

Social networks and blogs are 4th most popular online activity surpassing personal email

300+ million people use Facebook

5.1 million people in US alone Twitter — every month!

150 million videos are viewed at YouTube every day!

“..in today’s world media providers are no longer in control.Consumers are.”

Social Media= Scalable-Efficient

Cloud computing and web services = Low Cost of Entry and Unlimited Access to Customers

Company A“Big Brand Coffee”

Social Media= Scalable-Efficient

Cloud computing and web services = Low Cost of Entry and Unlimited Access to Customers

The playing field between big companies and small are leveling quickly

Company B“Independent Roaster”

Social Media= Customer Education

Give away your knowledge

Business Adoption

An art gallery using blogging, Twitter and more to create interest in new artists and drive attendance to events at the gallery.

BLOGGING

Art Gallery Art Gallery

Business Adoption

A local service contractor starts a blog about green living and creates free reports for homeowners on green projects that will save them money. Most of these homeowners decide not to do the projects themselves, and CALL HIM. No bidding, no competition!

ContractorBLOGGING

Business Adoption

A local organic and sustainable gardening company that exploded to a global audience despite serving a local community of less than 100 people using blogs, podcasts and more.

PODCASTINGGardening Co.

BLOGGING

Business Adoption

A local real estate agent that starts a blog and digital newsletter cheering on the local school teams, highlighting the best retail specialty stores in town and fun events happening around town. Guess who those readers go to when they want to buy or sell a home (or recommend an agent)?

Real Estate Agent

BLOGGING

Our Town BestStores

Local Events

http://www.GenNextMedia.com

The first step in using the social web and new technologies to dominate your market!

S

If you are interested in implementing a marketing system guaranteed to boost revenue and gain marketing share, exploring the resources on our website is the first step

toward ensuring success in today’s changing world

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